About this Event
Building a Coaching and Training business shouldn't be a struggle
Do any of these feel familiar?
- Your'e confident delivering, but less comfortable selling.
- You want to offer clients more and retain clients, but aren't sure what comes next.
- You find it difficult to explain what makes your approach different.
- You've invested in programmes you're not making use of.
- Your own development and well-being keep slipping down the list.
The AS&Co Masterclass is a day to step away from the demands of running your business and explore how to build a commercially successful practice, deepen your expertise and sustain your energy.
Join fellow coaches, trainers and consultants for five practical sessions with Emma Sargent, Tytania Rose, Susannah Brade-Waring and Ali Stewart. They’ll share their experience openly, with ideas you can apply to your business and your work with clients.
What you’ll take away
• Greater confidence in business development. Rethink some of the stories you tell yourself about selling and learn a practical structure for more natural, useful conversations with prospective clients.
• Practical ways to look after your energy. Explore everyday habits that support your health and performance alongside the demands of your work.
• Ideas for developing your client offering. Hear how Susannah made Liberating Leadership a defining part of her business, and consider what that could mean for your own practice.
• A clearer understanding of The Pioneer and The Liberator. Explore how the programmes work together, the challenges they help clients address and how to communicate their value.
• Renewed confidence in using the material. Revisit the ethos, values, models and questionnaires with Ali, bring your questions and identify your next step as a practitioner.
There will also be time to exchange ideas, make connections and learn from others who understand the rewards and challenges of this work.
Who is it for?
Coaches, trainers and consultants who want to develop their business, broaden their client offering and explore fresh approaches to leadership development.
You’ll find practical ideas to strengthen your practice and build your commercial confidence. You don’t need to be an accredited practitioner to benefit from the day.
For our existing practitioners, the day also offers an opportunity to refresh your knowledge, reconnect and deepen your use of both programmes.
The details
Tuesday 17 November 2026
10am–4pm · Registration from 9.30am
etc.venues Marble Arch, 86 Edgware Road, London, W2 2EA
£75 + VAT
We’d love you to join us.
Agenda
🕑: 10:00 AM - 10:15 AM
AS&Co Masterclass: Growing Your Coaching & Training Business
Info: Open and Welcome
🕑: 10:15 AM - 11:15 AM
The Art of Elegant Business Development
Host: Emma Sargent
Info: Emma will challenge some of the stories practitioners tell themselves about selling and share a simple structure for commercial conversations that feels natural, useful and never salesy.
WHAT YOU'LL TAKE AWAY
A healthier reframe, a practical conversation structure and more confidence with prospective clients
🕑: 11:30 AM - 12:00 PM
Boost Your Energy for Lasting Success
Host: Tytania Rosę
Info: Drawing on her experience with top athletes and royalty, chef-nutritionist Tytania Rose will share realistic ways to support health, vitality and performance.
WHAT YOU'LL TAKE AWAY
Practical techniques you can use immediately, without turning your life upside down.
🕑: 12:00 PM - 12:30 PM
The Antidote to Real Life Challenges
Host: Ali Stewart
Info: Ali will explore how the programmes work together, what makes them distinctive and how to communicate their value more clearly in your own client work.
WHAT YOU'LL TAKE AWAY
Renewed clarity and fresh ways to use both programmes with clients.
🕑: 01:15 PM - 02:15 PM
The Secret to Making the Liberator Work For You
Host: Susannah Brade-Waring
Info: What does it take to make The Liberator a defining part of your business?Susannah has walked that path. She will share, openly and honestly, how she integrated Liberating Leadership into her practice and made it a powerful differentiator.
WHAT YOU'LL TAKE AWAY
Renewed clarity and fresh ways to use both programmes with clients.
🕑: 02:30 PM - 03:30 PM
Deep-Dive Into The Pioneer & Liberator Approach
Host: Ali Stewart
Info: Refresh your knowledge, ask the questions you have been carrying and strengthen your confidence in using the models and diagnostic material.WHAT YOU'LL TAKE AWAY
A deeper grasp of the work and a clearer sense of your next step as a practitioner.
🕑: 03:30 PM - 04:00 PM
Finale
Info: Fun review, upcoming events and closing vibes!
Event venue & nearby stays
etc.venues Marble Arch, 86 Edgware Road, London, United Kingdom
Concerts, fests, parties, meetups — all the happenings, one place.