About this Event
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https://members.geovation.uk/signup/form?v=latest
Startup events often focus on wins. This one focuses on what founders learned when things didn't go to plan.
Join fellow Geovation founders for a candid discussion on lost deals, challenging customer conversations, failed pilots, fundraising knock-backs and the hard-won lessons that followed.
A selection of founders will share real stories from their startup journey, including what happened, what they would do differently today, and how those experiences shaped their approach to building and growing their business.
Topics may include:
- Deals that looked promising but never closed
- Pilots that failed to convert into paid contracts
- Sales approaches that didn't work
- Product decisions that missed the mark
- Fundraising setbacks and investor feedback
- Partnerships that didn't deliver expected results
- Unexpected customer objections and procurement hurdles
Why attend?
Founders often learn more from setbacks than successes. By understanding what didn't work and why, you'll gain practical insights that can help you avoid common pitfalls and make better decisions in your own startup.
Who is this for?
Founders and startup teams looking for honest conversations, practical lessons, and a chance to learn from the experiences of others in the Geovation community.
Expect to leave with:
- Real-world lessons from fellow founders
- New approaches to sales, pilots and customer engagement
- Greater confidence in navigating setbacks
- The reassurance that every startup faces challenges along the way
Because behind every success story is a list of things that didn't work first.
Event venue & nearby stays
Geovation Hub, Sutton Yard, London, United Kingdom
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