HarrisX Book Breakfast Vol2 (Matt Bourn - Trusted Advertising)

HarrisX Book Breakfast is back!

For our next Book Breakfast, we welcome Matt Bourn of the Advertising Association, co-author of Trusted Advertising: How to Harness the Value of Trust in Your Brand.

We'll also be joined by fellow author James Best.

This session is designed to bring together curious minds for a thoughtful discussion on how brands, marketers and researchers can sharpen their thinking, challenge assumptions and make better decisions.

Expect good coffee, good company and a useful exchange of ideas in an informal setting.

Whether you work in insight, marketing, brand, strategy or growth, this is a chance to start the day with fresh thinking and a conversation worth having.

8:30–9:00 am | Breakfast, coffee and networking

9:00–9:40 am | Presentation by Matt Bourn, followed by a moderated discussion

9:40–9:55 am | Audience Q&A

9:55–10:00 am | Closing remarks and wrap-up

The first 20 people to sign up will receive a free copy of the book on the day!

We look forward to welcoming you.

Photography and filming may take place during the event, with images potentially used in future promotional materials. Please let the organisers know if you would prefer not to be included.

Event venue & nearby stays

Blue Fin Building, 110 Southwark Street, London, United Kingdom

Concerts, fests, parties, meetups — all the happenings, one place.

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