eCom Collab Club® (London) 11 November 2026

Most of us are still trying to get through 2026 without developing a nervous twitch.

But while everyone's busy obsessing over BFCM, Christmas campaigns and whether their margins will survive another round of discounting, there's a rather important question we need to ask:

What the bloody hell should we be doing next year?

Join us at ODEON Luxe West End, London, as Nathan Lomax from Quickfire Digital and Rich Evans from Get Better reunite for one final morning of eCommerce opinions, useful arguments and suspiciously enthusiastic networking before 9am.

This time, we're asking:

What's Next for eCom? The Moves to Make in 2027.

Because every year, someone announces that everything we know about eCommerce is about to change...

AI will replace your marketing team.

Paid acquisition is dead.

Retention is the new acquisition.

And apparently, if you're not doing whatever LinkedIn's decided is revolutionary this week, you might as well pack up your Shopify store and go home.

Christ alive.

So what's actually changing? What's worth investing in? And what's just another shiny distraction that'll cost you six months and a concerning amount of budget?

Across two panel discussions – 2027: The Acquisition Moves and 2027: The Retention Moves – we'll get into where brands should be focusing their efforts to find new customers, keep the ones they've got and grow without setting fire to their margins.

This one's bringing you real experiences, strong opinions and some healthy disagreement about what the future actually looks like.

No crystal balls. No predictions pulled out of someone's arse. Just proper conversations about what comes next.

1. Work Out What's Actually Worth Your Attention in 2027
   New platforms. New technology. New customer behaviours. The same old pressure to do more with less. We'll separate the opportunities worth exploring from the latest round of eCommerce bollocks, so you can start the year with a plan rather than a shopping list of expensive software.
2. Find Your Next Customers Without Sacrificing Your Firstborn
   Customer acquisition isn't exactly getting cheaper. So where should brands be looking for growth in 2027? We'll explore the channels, strategies and approaches that could make the biggest difference, and how to acquire customers without watching your margins quietly leave the building.
3. Give Your Existing Customers a Reason to Stick Around
   Getting someone to buy once is nice. Getting them to come back without having to bribe them every fortnight is considerably nicer. We'll dig into the retention moves worth making in 2027, from customer experience and loyalty to smarter personalisation, stronger relationships and making more of the customers you've already paid to acquire.
4. Compare Notes With People Who Are Also Pretending They've Got 2027 Figured Out
   Meet DTC founders, eCommerce leaders, growth specialists, agencies and technology providers who are all asking the same questions. Find out what's working, what isn't and what other businesses are planning to do differently next year. Because sometimes the most useful thing you can hear is someone saying, "We tried that. It was a complete disaster. Here's what we'd do instead."

This event is for:

• DTC Founders
  Work out where your next wave of growth might come from, which opportunities deserve your money and how to stop spending a small fortune acquiring customers who buy once and disappear into the ether.
• eCommerce Managers & Directors
  Get practical ideas for building a 2027 strategy that actually makes sense. What's worth doubling down on? What needs rethinking? And which bits of your 2026 playbook should be quietly retired before they do any more damage?
• CRM, Retention & Growth Leaders
  Get stuck into the acquisition and retention strategies that could make the biggest difference next year. From AI and automation to loyalty, personalisation and customer experience, find out what's genuinely moving the needle and what's just making everyone's tech stack hella expensive.
• Agencies
  Get a head start on what your clients will be asking for in 2027. Hear where brands are planning to invest, what's keeping their teams awake at night and which opportunities might actually justify another strategy workshop.
• eCommerce Technology Providers
  Find out what brands really need help with next year, which problems they're prioritising and what might persuade them to invest in something new. Spoiler: "It's powered by AI" probably isn't going to cut it on its own...

On the roster so far:

• Milo Pinckney, Founder and Chief of Experience, Rollr
• Tom Noble, Founder, Chateau Noble
• Luke Bream, CEO, Valentte
• Tomasz Salata, Amazon Manager, Slick Gorilla
• Sam Spira, Partner Manager for Northern Europe, Didomi
• Elise Warner-Rossi, Senior Lifecycle & Retention Manager, Smol
• Paul Sherrat, Founder & CEO, GloveGlu
• Tiago Costa Rocha, Co-Founder & CEO, Clustie.ai
• Anthony Barone, Co-Founder, StudioHawk
• Rich Himsworth, CEO, Salesfire

Plus more founders, operators and eCommerce folk with opinions to be announced soon.

• Two panels tackling 2027: The Acquisition Moves and 2027: The Retention Moves – because finding new customers is one thing. Convincing them to stick around is another.
• Honest conversations about what's changing in eCommerce, where brands should be placing their bets and which supposedly revolutionary trends might turn out to be a load of old bollocks.
• Real experiences and practical examples of what's working, what's getting harder and what brands are planning to do differently next year.
• Discussions around emerging technologies, evolving customer behaviour, acquisition costs, loyalty, personalisation and how to grow without watching your margins quietly disappear.
• Proper good networking with founders, operators, agencies and tech providers. The kind where you actually learn something, rather than collecting 27 LinkedIn connections you'll never speak to again.
• Nathan and Rich back on hosting duties for our final London event of 2026. One last opportunity for them to behave themselves before Christmas... Let's not lay any money on that one, eh?

You'll leave with a much clearer idea of where eCom's heading, which acquisition and retention opportunities deserve your attention and what you should actually be doing about them in 2027.

Whether you're trying to find your next thousand customers, get more value from the ones you've already got, make smarter investment decisions or simply work out which shiny new technologies are worth a second look...

You'll come away with practical ideas and fresh perspectives having spent time with a room full of people who've probably already made some of the mistakes you're about to make.

And because this is our final eCC London of the year, it's your last chance to get around the table (well, cinema seats) with the community before we disappear until January.

2027 is coming whether your strategy deck is ready or not...

And we'd rather you went into it with a plan than a collection of screenshots from LinkedIn.

Event venue & nearby stays

ODEON Luxe West End, 38a Leicester Square, London, United Kingdom

Concerts, fests, parties, meetups — all the happenings, one place.

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