Systems of Influence

October 15 th, 2026
Glasshouse Chelsea, NYC
Word of mouth has always been the most powerful force in marketing. A friend's recommendation, a co-worker raving about their newest product obsession, conversations you trust from people in your close circles.

Today, in addition to your circles, modern word of mouth runs directly through creator feeds – amplified at the speed of culture and at a scale no traditional network can match. In this reality, 81% of senior marketers agree that influencers understand culture and trends better than their internal teams. Yet, 62% believe they can remain culturally relevant without changing how they work with creators (Socially Powerful, 2026)

Amid this, brands that stand out today are building systems of influence – partnering with creators more intentionally, tapping into their audiences and subcultures, scaling that activity where it drives long-term impact.

We've spent three sold-out events proving it, with rooms full of senior marketers from Estée Lauder, Pernod Ricard, L'Oréal, Diageo and Unilever, the platforms they build on, and the creators moving their audiences.
Now we're bringing the best of them together under one roof. Systems of Influence is cross-industry on purpose. The sharpest creator playbooks rarely come from looking inside your own sector; they come from seeing how one brand turns passive comment sections into active advocates, how another modernizes decades of brand equity for today’s ad-averse audiences, and how top teams escape the "talking head" briefing trap, partnering with creators more intentionally.

• Co-Authorship Over Execution: How to shift creators from last-minute execution line-items to upfront strategy collaborators, avoiding the corporate reflex to mute their authentic voice.
• Community Un-Jargoned: Tactical approaches to identify where your brand is already being discussed; across subcultures, comment sections – and turn unbriefed chatter into self-sustaining advocacy.
• Refreshing Heritage Equity: Legacy brands translating decades of inherited trust into current proof on social without over-correcting or losing core brand identity.
• A High-Calibre Network and industry intelligence: Direct access to senior brand leaders, platform teams, and creators solving the exact same influencer marketing challenges.
  

The people doing the most innovative work in influencer marketing today. Senior marketers and brand leaders, platform teams, creators, and community builders. Different industries, one shared obsession with creator-driven growth.

Three events in, we know how fast these rooms fill. If this is your space, we’d love you in it!

This event is exclusively for in-house marketers.

Our last event in NYC: https://www.instagram.com/reels/DXhP627jBdA/

Info: Creators as a cultural force: how the people shaping culture are now shaping brands.

Creators no longer just amplify brand messages; they write the cultural playbooks brands follow. This session explores how cultural relevance is built and sustained when consumer trust lives with people rather than corporate logos.

Info: The Community Un-Jargoned: What it takes to build one that answers back

Right now, people are making decisions about your brand without asking you. Renaming your products, inventing uses you never intended initially. And creators are the loudest voices in that room – rarely the only ones though. There’s an entire passive social audience that speaks about your product on Reddit threads, comments sections or the ones quietly advocating about your brand in their office group chats.

Info: Heritage Doesn’t Compound Like It Used To: Refreshing decades of brand equity for today’s audience

40% of senior enterprise marketers say brand history is the biggest influence on a first-time purchase. So heritage may still earn the first yes but doesn't earn the second one by default. Brand loyalty is weaker today than ever before, and legacy that used to carry forward by default now has to be refreshed into current proof for today’s generation that is averse to traditional advertisement. (Socially Powerful, 2026)

Event venue & nearby stays

Glasshouse Chelsea, 545 W 25th St 20th Floor, New York, United States

Concerts, fests, parties, meetups — all the happenings, one place.

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