Advertisement
Master today's media, marketing and reputation landscape.About this Event
Exclusive to AA members, AA Media and CUSTARD are bringing together hotel marketing professionals and brand ambassadors for an exclusive masterclass designed to strengthen your market presence, sharpen your marketing strategy and equip you with practical tools to succeed.
Across a full day of expert-led sessions, real-world case studies and industry insight, we’ll explore the trends, challenges and opportunities shaping the future of hospitality marketing.
Topics include:
- Media training masterclass – learn how to communicate effectively with the media
- Spot the spark: crisis & issue management – understand how to identify potential issues early and respond with confidence
- The value of AI & GEO – explore how AI is changing marketing and discover practical guidance on GEO
- AA star rating clinic – discover five ways to maximise your AA Star Rating
- Exclusive consumer & industry insights – gain access to the latest research and insights
- Campaigns that deliver – hear from hotel marketers about successful campaigns, the thinking behind them and the results they achieved
- Social media & digital marketing – explore how to create stronger content and make the most of today's digital channels
- Making every marketing pound count – learn how to demonstrate marketing value, fight for budget and deliver greater commercial impact
You ticket covers lunch and refreshments throughout the day. The event will finish with complimenarty networking drinks and canapés.
Agenda
Turning insight into action: The Great British Detour campaign
Host: Petra Clayton, CEO & Founder, CUSTARD
Frictionless hospitality
Host: Prem Jethwa-Odedra, Founder & CEO, Biteluxe
Spot the spark - everything you need to know to handle a crises
Host: Maria Hamilton, Director, CUSTARD
How to handle the media
Host: Keren Haynes, Co-founder, Shout! Communications
AI trends for hospitality and the value of AI search (GEO)
Host: Pete Stevens, Head of Partnerships, Clockwork Marketing
AA Star Rating Clinic: five ways to maximise your rating
Host: Simon Numphud, Managing Director, AA Media
Advertisement
Event venue & nearby stays
St. Ermin's Hotel, Autograph Collection, 2 Caxton Street, London, United Kingdom
Tickets
GBP 150.00
Concerts, fests, parties, meetups — all the happenings, one place.
Discover more events by tag
Conferences in LondonMarketing in LondonBranding in LondonWorkshops in LondonTechnology in LondonEducation in LondonBusiness in LondonDigital-marketing in London