About this Event
Pathways to eCommerce
Join us in-person as you navigate the world of eCommerce (also available online. See other event listing)
Sell on Websites & Marketplaces is the third module in the Pathways to eCommerce – Selling Online Programme.
This practical session will help you choose the best sales channels for your business. You’ll compare selling through your own website, online marketplaces and social commerce, including how platforms such as TikTok Shop and Instagram can combine content, community and in-app shopping.
You’ll explore ecommerce platforms such as Shopify, Wix, Squarespace and WooCommerce, including the difference between hosted, self-hosted and bespoke websites. You’ll also look at website setup, security, accessibility, navigation, checkout, search engine optimisation and tools for monitoring site performance.
The session also covers marketplaces including Amazon, eBay, Etsy, Not On The High Street, Faire and specialist platforms. You’ll learn how to assess marketplace fit, set up seller accounts, manage policies and performance, create listings, use marketing tools, handle orders and returns, and make sense of reports and analytics.
Don't forget social commerce, including its opportunities for customer engagement and discovery, alongside the time, content and platform-policy considerations involved.
By the end of the session, you’ll have a clearer idea of where to sell, how to compare platforms, and how to build a sales-channel strategy that supports your products, customers and growth plans.
Remember to sign up for other Modules!
This module is part of the Pathways to Ecommerce Series which includes;
- Get Serious about Selling Online
- Research your Customers and Competitors
- Sell on Ecommerce Websites and Marketplaces
- Product Listings, Images and Videos
- Pricing, Profit and Product Launch
- Boost your Ecommerce Performance
Event venue & nearby stays
Co-Here Works, 24 Newall Terrace, Dumfries, United Kingdom
Concerts, fests, parties, meetups — all the happenings, one place.