About this Event
AI is moving quickly. But for marketing leaders, the challenge isn’t understanding what AI can do, it’s knowing where it can genuinely add value, how to use it effectively, and how to turn experimentation into practical, repeatable workflows.
From Theory to Deployment is a hands-on Women of AI experience designed to help marketing leaders move beyond AI theory and start building a practical Marketing AI Playbook for their teams.
Hosted by Julia Belle, the day brings together two leading AI and marketing experts, Heather Murray and Aarti Samani, for two immersive workshops focused on practical application, decision-making and experimentation.
Rather than sitting through a day of keynotes and panels, you’ll spend the day working, testing, building and making decisions — with practical outputs you can take back to your team.
Workshop 1: The AI-Confident Marketing Leader
Brief it. Judge it. Know where AI belongs.
Led by Heather Murray
Morning session | 10:00am–12:30pm
AI adoption isn’t about becoming the fastest prompt writer in the building. It’s about knowing where AI creates value, where it doesn’t, and how to make better decisions about using it.
In this practical workshop, Heather will take you through a series of hands-on exercises designed to build your confidence in evaluating and applying AI in a marketing context.
Working with a fictional campaign, you’ll explore how to:
- Turn a vague marketing brief into something AI can work with
- Evaluate and compare AI-generated outputs
- Understand where AI performs well and where human judgement matters most
- Identify risks, limitations and common pitfalls
- Map a marketing workflow and decide where AI should and shouldn’t be involved
- Think more strategically about AI adoption across your team
The workshop is tool-agnostic, so whether your team uses ChatGPT, Copilot, Gemini or a combination of tools, the principles will apply.
You’ll leave with a clearer understanding of your current AI capability, practical frameworks for assessing opportunities, and a way to think about how your team’s AI adoption can develop over time.
No prior AI expertise is required. Whether you’re just starting to experiment or already using AI regularly, there will be plenty to take away.
Workshop 2: Build Your AI-Powered Marketing Workflow
From experimentation to something you can actually use.
Led by Aarti Samani
Afternoon session | 1:45pm–4:15pm
The next step after experimenting with AI is figuring out how to make it useful, repeatable and safe.
This hands-on afternoon workshop will help you explore how AI can become part of a practical marketing workflow, from developing creative ideas and content through to building repeatable processes your team can use independently.
You’ll work through practical exercises and real-world scenarios to explore:
- How to identify high-value AI use cases within your marketing
- Turning an AI experiment into a repeatable workflow
- Combining human creativity and judgement with AI capabilities
- Building AI into your existing marketing processes
- Creating workflows that are practical, scalable and responsible
- The considerations around AI-generated content, transparency and responsible use
Bring a live marketing challenge, campaign or content project if you’d like to apply the exercises directly to your own work.
The goal is to move beyond simply using AI and start thinking about how you can deploy it effectively across your marketing activity.
Bring It All Together
The day will close with a facilitated discussion led by Julia Belle, bringing together the ideas, questions and insights from both workshops.
You’ll have the opportunity to reflect on what you’ve learned, share experiences with other marketing leaders and start connecting the day’s practical exercises to your own organisation.
You’ll leave with:
- A clearer view of where AI can add value across marketing
- Practical frameworks for evaluating AI opportunities
- Hands-on experience applying AI to marketing challenges
- Ideas for building repeatable AI workflows
- A foundation for developing your own Marketing AI Playbook
- Practical next steps you can take back to your team
This is not another AI conference.
It’s a day to get hands-on, test ideas, build practical skills and move from theory to deployment.
Event venue & nearby stays
Century Club, 61-63 Shaftesbury Avenue, London, United Kingdom
Concerts, fests, parties, meetups — all the happenings, one place.