From followers to customers: build a social media plan that sells

Designed for small businesses without large advertising budgets, the session focuses on organic content you can create consistently. It combines straightforward strategy with hands-on exercises, so you will work on your own business throughout rather than simply listening to a presentation. 

You will learn how to: 

• identify the people most likely to buy from you 

• connect your social media content to a clear offer 

• build a flexible content framework that can evolve with your business 

• turn one strong idea into useful content across different platforms 

• use AI to organise your thinking and build a realistic schedule, without asking it to create your finished work 

• use accessible tools, including TikTok’s editing features, to make and repurpose video content 

• move past perfectionism and create a manageable plan you can actually maintain 

• By the end of the workshop, you will have the beginnings of a practical content and customer-conversion plan for your own business.  

Format: 50% practical exercises and 50% presentation and demonstration. 

Please bring: A phone or laptop with access to your social media accounts. 

Photography & Filming Notice

Please note that photography and vidoegraphy will take place throughout this event. These images and recordings may be used by the event organisers for marketing, communications, reporting and promotional purposes, including on websites, social media and printed materials .`

By attending this event, you acknowledge that you may be photographed of filmed and consent to the use of such images and footage where you appear. If you would prefer not to be photographed or filmed, please speak to a member of the event team on the day.

Organised by GLL

This event is delivered by GLL. GLL Start Up services support aspiring entrepreneurs, start ups and more established businesses achieve their business goals through the delivery of workshops, webinars, expert led 1:1's, training sessions, business resources, networking events, mentoring and coaching programmes, marketplaces, business grants and much more! We also offer co-working spaces and paid desk and office space as well. If you are interested in joining our business community of over 1,400 businesses and aspiring entrepreneurs, click here to find out more.
About GLL Social Enterprise Accelerator Programme

The GLL Social Enterprise Accelerator Programme is a specialist business support offer designed to help social enterprises, co‑operatives and CIC organisations by offering a range of information, tools and support for those interested in developing or growing a social business.

The programme aligns closely with GLL’s social enterprise and co‑operative values and builds on the success of GLL’s national Start Up services delivered through GLL libraries. We encourage social impact businesses to access support through Start Up Greenwich, Start Up Bromley and Start Up Wandsworth workshops and events which will provide support for the growth and development of social impact businesses.

About Global Entrepreneurship Week

Millions of people around the world have the ideas, talent, and ambition to build something better for themselves and their communities — but have never seen entrepreneurship as a path available to them. Global Entrepreneurship Week changes that. This campaign meets people where they are and connects them to the networks, tools, and support to take that first step — showing what’s possible in their own communities.

Global Entrepreneurship Week | Global Entrepreneurship Network

Event venue & nearby stays

Woolwich Centre Library (Start Up Greenwich Business Lounge), 35 Wellington Street, London, United Kingdom

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