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The Beauty Trends & Innovations Conference at De Vere Grand Connaught Rooms in London, United Kingdom, is a leading industry gathering focused on the forces shaping the future of beauty. Its programme explores consumer habits, marketing, artificial intelligence, product development, sustainability, wellness, retail, regulation and technology-enhanced innovation. Designed for professionals across the beauty sector, the conference offers a concentrated view of emerging opportunities and practical strategies for creating products, experiences and campaigns that engage customers and support commercial growth.Key themes include embedding AI into content creation, diagnostics, product testing and broader beauty strategies; advancing skincare techniques and anti-aging solutions; assessing new ingredients and formulations; and using data-led consumer and market intelligence to guide future planning. Sessions also address sustainable products and packaging, health and wellbeing in product development and education, research and development updates, regulatory compliance, transparency, social media performance and new product development. Retail perspectives are central, with insights into the priorities of major high-street and online retailers.
The event brings together representatives and insights from major beauty brands including No7 Beauty, L’Oréal, Wella, Unilever and Procter & Gamble. More than ten major retailers are represented in the programme, including Superdrug, The Boots Group, Selfridges, Lush, and Bath & Body Works. The senior speaker line-up features 24 directors, heads, C-suite executives and co-founders, supported by case-study presentations from organisations such as TikTok, Medik8 and PURESEOUL. These contributions provide expert perspectives on innovation, customer engagement, digital influence, product performance and market development.
Attendees can participate in expert question-and-answer sessions, interactive hot-topic discussions and dedicated networking opportunities with professionals from across the beauty landscape. The conference is intended to help teams exchange ideas, identify practical solutions and build relationships with relevant peers. Its agenda was shaped through collaboration with more than 25 leading beauty brands and industry experts from the United Kingdom and Europe, whose feedback, insights and topic suggestions informed the programme. Overall, the conference presents a future-focused forum for examining the commercial, creative, scientific and ethical developments influencing beauty products, brands and marketing.
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Event venue
De Vere Grand Connaught Rooms, 61-65 Great Queen St, London WC2B 5DA, UK, London, United Kingdom
Tickets
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