About this Event
Introduction to E-Commerce, AI & Organic Marketing
Powered by Getshop Today & 3Edit
With e-commerce ecosystem partners including Tide (banking platform) and Temu
Duration: Approximately 2 Hours
Format: In-Person | Theory + Live Demonstration + Practical Exercises
Level: Beginner-Friendly
Location: London, Canary Wharf
Course Purpose
This short introductory course gives participants practical insight into how an e-commerce business can be created, managed and marketed online. (my comment – more emphasis on AI in ecommerce in the first sentence)
The course is delivered by people involved in building and operating real e-commerce and AI marketing technology, including eCommerce platform Getshop Today and AI eCommerce tool 3Edit.
Participants will learn how an independent online store works, how products and content are managed, and how AI, SEO and organic marketing can be used to help attract customers.
The course will also introduce participants to the wider infrastructure involved in running an e-commerce business, including business banking, marketplaces and multi-platform selling.
The emphasis is on:
LEARN IT → SEE IT → TRY IT
PART 1 – E-COMMERCE BUSINESS FUNDAMENTALS
Approx. 25 minutes
A concise introduction covering:
- How an e-commerce business works
- Selling your own products vs dropshipping
- Independent online stores vs marketplaces
- The customer journey from discovering a product to purchasing it
- Basic considerations when selecting products
- Why businesses increasingly sell across multiple platforms
- Introduction to platforms such as Temu, eBay and TikTok Shop
- The basic business infrastructure needed to operate an online store, including payments and business banking
Participants will see how an independent website can form the central part of a wider e-commerce ecosystem.
PART 2 – BUILDING & MANAGING AN E-COMMERCE WEBSITE
Approx. 45 minutes
Live demonstration and practical exercises using the e-commerce platform.
Topics include:
- Creating an e-commerce website
- Understanding the frontend and backend
- Homepage, product and category pages
- Adding and editing products
- Product titles and descriptions
- Images and pricing
- Website navigation
- Managing website content
- Understanding customers and orders
- Creating a professional customer experience
Practical Exercise
Participants will work with a sample website or training project and practise adding or improving a product.
PART 3 – AI, PRODUCT PAGES & ORGANIC MARKETING
Approx. 35 minutes
Participants will learn how AI and organic marketing can support an e-commerce business.
Topics include:
- What makes a strong product page
- Product titles, descriptions, benefits and calls to action
- Using AI for product and competitor research
- Using AI to improve product descriptions and website content
- Introduction to SEO
- Keywords and search intent
- Basic on-page SEO
- How Google discovers website content
- Introduction to backlinks and off-page SEO
- Creating useful blog and website content
- Turning one piece of content into social media, email and other marketing material
Practical Exercise
Participants will take a sample product and use AI and basic SEO principles to improve how it is presented and marketed online.
PART 4 – FROM WEBSITE TO MULTI-PLATFORM E-COMMERCE
Approx. 10 minutes
A short introduction to what happens after an online store has been created.
Participants will see how an e-commerce business can potentially expand from:
Independent Website
↓
Organic Marketing & SEO
↓
Marketplaces
↓
eBay / TikTok Shop / Temu and other sales channels
↓
Multi-Platform E-Commerce Business
This section will also introduce the practical next steps involved in taking an e-commerce project from a training exercise towards a functioning online business.
REVIEW, NEXT STEPS & Q&A
Approx. 5 minutes
The trainer will review the main concepts covered during the session and explain possible next steps for participants who want to continue developing their e-commerce business.
Participants can ask practical questions about their website, products, marketing or business setup.
Expected Learning Outcomes
By the end of the introductory course, participants should have a basic practical understanding of:
- How an e-commerce business works
- Dropshipping vs selling your own products
- Independent stores vs marketplaces
- How an e-commerce website is created and managed
- Frontend vs backend
- How to add and manage products
- What makes an effective product page
- How AI can assist with e-commerce and marketing
- The fundamentals of SEO and organic traffic
- How content can attract potential customers
- How multi-platform selling works
- The wider infrastructure required to operate an online business
- The practical next steps towards launching an e-commerce project
Course Approach
The course is designed to be:
PRACTICAL • INTERACTIVE • BEGINNER-FRIENDLY • ACTION-FOCUSED
This is not intended to be two hours of theory.
Participants will see the technology being used, understand how the different parts of an e-commerce business connect, and complete practical exercises themselves.
Requirements
Participants should:
- Bring a laptop
- Have basic computer skills
- Arrive on time, as the practical elements build on the earlier parts of the course
No previous e-commerce or website-building experience is required.
Spaces are limited - register early!
Agenda
Check-in & Welcome
AI in eCommerce Course
Next Steps & Q&A
Course Ends
Event venue & nearby stays
Sierra Quebec Bravo, Canary Wharf, 77 Marsh Wall, London, United Kingdom
Concerts, fests, parties, meetups — all the happenings, one place.