About this Event
YMS is Pion’s Youth Marketing Insider Event - the essential playbook for brands looking to grow youth relevance and connect authentically with the next generation.
Today’s youth know how marketing works. They see through trends, algorithms, and borrowed relevance. With trust fragile and loyalty fluid, nothing feels permanent—from platforms and identities to culture.
At YMS, we’ll reveal how next-gen audiences really think, and how brands can rebuild trust through human-first storytelling, turning in-store traffic into long-term loyalty, and powering data-driven ad campaigns using first-party insights. Hear from trailblazing brands doing it well, and speak directly to young consumers about what matters to them.
This is your inside track to earning loyalty, brand love, and cultural credibility.-25+ powerhouse speakers from Gen Zalpha leading brands, and the most exciting, disruptive organizations in our industry.
Check out the full line-up here: https://www.wearepion.com/event/yms-nyc
For more details and how to get involved with YMS, our non-profit / educational discounts or just to say hello, drop us a line, we would love to chat.
Event venue & nearby stays
Ideal Glass Studios, 9 West 8th Street, New York, United States
Concerts, fests, parties, meetups — all the happenings, one place.