About this Event
Branding is not a logo, a colour palette, or an aesthetic. It’s how your business is understood, remembered, and ultimately chosen.
With branding experts and , you’ll explore branding as a core business tool. This session will help you understand and implement brand literacy, enabling you to make clearer strategic decisions for your business.
Why Attend:
🔍 What a Brand Really Is: Understand branding as perception shaped by every interaction, product, message, and experience.
💡 Why Branding Matters for Small Businesses: Learn how clarity and differentiation support trust, pricing, and growth.
🧩 What Makes Up a Brand: Explore brand vision, communication, visual identity, experience, and marketing that work together.
📈 Strategy Before Execution: Discover why strong brands begin with clarity and planning, not design or marketing tactics.
🤝 Practical Workshop – Brand Map Lite Canvas: Take part in a structured, guided exercise that helps you map your core brand idea and boundaries, your voice and tone, and the experience you want customers to have.
Walk Away With:
- A strategic foundation for your brand
- A clear overview of your brand as a connected system
- Confidence to make informed branding decisions
Open to everyone, including
- All LSBU students, alumni, staff, and community members,
- Forward-thinking entrepreneurs,
- Curious minds passionate about creating a memorable business.
Event Venue & Nearby Stays
South Bank Works - Clarence Centre DC209, Rotary Street, London, United Kingdom
GBP 0.00
