Who should you be listening to?

You know who your target audiences are. But knowing who matters is only the start. How do you decide whose views to seek, which signals to trust and what to do with what you learn? 

People move between roles, communities and channels, bringing different priorities to each. What they say, share and do can tell different stories. Generative AI adds another layer of uncertainty about the content we encounter and whose voices it represents. 

Join , and for a panel discussion exploring how organisations can build a fuller understanding of the people who matter to them—and how to turn that understanding into confident action. 

We’ll explore: 

• Who to listen to beyond your most obvious audiences and what you might be missing. 

• How research and digital intelligence reveal different aspects of people’s needs, motivations and behaviour. 

• Practical techniques for getting beneath surface responses and making sense of fragmented or conflicting evidence. 

• How to turn what you learn into better communications, clearer priorities and informed decisions. 

Designed for communications, marketing and insight leaders, the session will bring together practical examples, candid discussion and ideas you can use in your next brief or decision.

Event venue & nearby stays

Madano, 2A Southwark Bridge Road, London, United Kingdom

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