About this Event
The Puerto Rican Cultural Center, in partnership with the City of Chicago Department of Business Affairs and Consumer Protection (BACP), presents Tech Up Your Business, a free series of 8 workshops from the Small Business Technology Enhancement Program.
Who can attend: Small business owners and aspiring entrepreneurs with a business located, or planned, in Service Area 2 (South Side): Archer Heights, Armour Square, Fuller Park, Gage Park, Lower West Side (Pilsen), and South Lawndale (Little Village). We will confirm eligibility with your business address or ZIP code during registration.
Workshop 7: Get Found. Get Customers.
Thursday, December 10, 2026 | 10:00 a.m. to 12:00 p.m.
¡WEPA! Mercado del Pueblo, 2559 W. Division St., Chicago
Posting more will not bring you more customers. A clear strategy will.
Jemilly Castro, VP Strategy Director and cofounder of MAMi* Collective, will show you how to:
- Understand who your customers really are, using real data about your neighborhood
- Stand out from the competition with a clear message
- Choose where to advertise, even on a small budget
- Measure what works, so you spend your money wisely
You can attend one workshop or all 8. Each workshop includes a short assessment before and after the session.
Language: Taught in English, with materials in English and Spanish and bilingual staff available to help.
Cost: Free
Event venue & nearby stays
¡WEPA! Mercado del Pueblo, 2559 West Division Street, Chicago, United States
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