A meetup for the people behind the brands, campaigns and content. Cocktails, fresh ideas and genuinely good conversation.About this Event
SocialLab is back for round 3! 🎉
SocialLab brings together the people shaping what's happening in social and marketing. From the creatives making content happen to the marketing leaders driving brand strategy, this is a space to swap ideas, share experiences and connect with people who just get it.
Think less corporate waffle, more honest conversations about the trends, challenges and opportunities shaping social media today. (With drinks and food, obviously.)
Join us at The Star By Liverpool Street, for an evening of talks from inspiring speakers, fresh ideas, and informal networking that doesn’t feel awkward. Whether you're leading a marketing team, managing a brand's social presence or working agency-side, come along to pick up new ideas, meet like-minded marketers and be part of a community that loves all things social.
What to expect
- Fresh ideas and industry insights from three speakers working in social media and marketing right now
- Honest conversations about what’s actually working for brands (and what isn’t)
- Food, drinks, and friendly, like-minded people
Speakers
Madison Allen, PR, Events and Education Specialist at Metricool
A Data-Led Look at Social Media in 2026
Drawing on Metricool’s own data and research across the major social platforms, this talk will look at what’s actually driving performance in 2026, alongside the wider changes affecting how social teams work.
Madison will talk about:
- What’s driving social media performance right now
- The impact of always-on culture on social teams
- How AI is changing the way content is planned, produced and managed
John Thornton, Senior Creative at Surreal
Sex Toys In Cereal: An idiot's guide to brand partnerships
John's pulled off 18 brand partnerships in 6 years, generating millions of views - often without spending a penny.
He's teamed up with brands like Heinz, Gymshark and Monzo to create baked bean smoothies, a cereal box with a free vibrator, and the world's first quadruple brand collab.
John will talk about:
- Why brand collabs work so well
- What makes a great partnership
- How to find a winning idea
- The best ways to pitch to other brands
Chris Donnelly, Co-Founder of Searchable
Talk details TBC!
We’re also thrilled to have Metricool sponsoring SocialLab 2026 🎉Their all-in-one social media management platform allows you to plan, publish, analyse and report on your content, all in one place.
Event venue
The Star By Liverpool Street, 94 Middlesex Street, London, United Kingdom
Concerts, fests, parties, meetups — all the happenings, one place.