About this Event
Most sales psychology training focuses on understanding the customer. This workshop turns the lens inward.
Participants will explore how their own beliefs, emotions, habits, expectations, and self-worth influence every sales conversation. They will learn to recognize the internal patterns that create hesitation, procrastination, fear of rejection, discomfort around money, people-pleasing, inconsistent follow-up, and reluctance to confidently ask for the sale.
Combining practical sales strategy with psychology, and mindset work, the workshop will help participants separate their personal value from their sales results, manage their emotional state, establish stronger boundaries, build trust, and take consistent, purposeful action.
Participants will leave with greater confidence, emotional resilience, and clarity. They will be better equipped to approach prospects without desperation, handle rejection without taking it personally, communicate their value with conviction, and create a healthier, more sustainable relationship with selling.
Because when the salesperson changes, the sales experience and the results change.
About the Presenter: Zehra Mahoon
Zehra is a dedicated and proud mom of two. In addition, she has 3 fur babies. She is deeply involved in volunteering and supporting various causes in her community.
Zehra has worked in the financial industry in many capacities over the years. She has been an investment banker, commercial banker, investment advisor and financial planner. She has also had the opportunity to work in brand management and retail management with various brands such as Nike, Levi Strauss, Estee Lauder, Thomas Cook, Color 4 Kids, Pizza Express, TGIF and others.
In 2022, she retired from the corporate world, after over 30 years of service. Now she dedicates her time towards helping other people achieve their ambitions as a personal advisor and business coach. What started as her personal passion to grow and achieve her full potential as a business owner, corporate super star, mother, daughter, wife, sister and friend, since her retirement has turned into an obsession for helping others do the same. She is on a mission to create a legacy of empowerment and financial freedom.
Do It In Durham Entrepreneurship Week
November 16 – 20st 2026
Join us for the 14th year of ‘Do It In Durham Entrepreneurship Week’.
Durham Region’s celebration of entrepreneurship is held each November during Global Entrepreneurship Week.
Do It In Durham Entrepreneurship Week is a collaboration of Durham’s business support, educational and networking organizations who have come together to encourage and support entrepreneurs, job creators and innovators who create economic growth in the Durham Region.
Together We Build
Event venue & nearby stays
Durham Region HQ Oshawa Room, 605 Rossland road East, Whitby, Canada
Concerts, fests, parties, meetups — all the happenings, one place.