About this Event
Finding new customers can often feel inconsistent, especially for entrepreneurs who are responsible for both delivering their product or service and generating new business.
In this interactive workshop, participants will learn a practical approach to identifying the right potential customers, finding new leads, starting conversations, and building a simple sales routine they can use consistently. The session will combine short teaching segments with hands-on exercises, giving participants time to apply the concepts directly to their own business.
What Participants Will Learn
- A clearer definition of their target customer
- A shortlist of the best places to find potential leads
- A simple outreach approach they can use to start conversations
- A personalized weekly sales activity plan
- Three immediate actions they can take after the workshop
Key Takeaway
Participants will leave with a practical sales plan they can begin using right away to create more consistent opportunities for their business. The focus of the session is not on complex sales theory, but on helping entrepreneurs answer three important questions:
Who should I be targeting?
Where can I find them?
What should I do each week to turn more potential customers into conversations?
Presenter: Ami Trivedi, High Performa
Ami Trivedi is a former Salesforce seller and the founder of High Performa, an award-winning sales training company. In just three years at Salesforce, she was promoted every cycle and closed over $15 million in deals, working with Fortune 500 companies and learning what truly drives buying decisions. Today, she equips entrepreneurs and business leaders with practical sales strategies, proven frameworks, and the confidence to win more customers and grow their businesses. Ami is also the host of the Ask For It podcast, where she shares insights on sales, negotiation, career growth, and advocating for yourself.
Do It In Durham Entrepreneurship Week
November 16 – 20st 2026
Join us for the 14th year of ‘Do It In Durham Entrepreneurship Week’.
Durham Region’s celebration of entrepreneurship is held each November during Global Entrepreneurship Week.
Do It In Durham Entrepreneurship Week is a collaboration of Durham’s business support, educational and networking organizations who have come together to encourage and support entrepreneurs, job creators and innovators who create economic growth in the Durham Region.
Together We Build
Event venue & nearby stays
Durham Region HQ Oshawa Room, 605 Rossland road East, Whitby, Canada
Concerts, fests, parties, meetups — all the happenings, one place.