About this Event
Stop chasing. Start creating fans.
What if your customers and guests did your marketing for you?
What if your co-workers were so proud of your organisation that they became its most passionate ambassadors?
This is the thinking behind REVERSOLOGY, the new book by Andre A. Wiringa, and the next chapter in the Start Reverse journey.
Join us in Amsterdam on Wednesday, 13 January 2027, for the official launch of REVERSOLOGY: How to Create Lifetime Fans Using Reverse Psychology.
What is REVERSOLOGY about?
Most organisations spend a fortune chasing customers. But what if the secret to growth was doing the reverse?
REVERSOLOGY explores how organisations can design the conditions that turn customers and guests into enthusiastic promoters, and co-workers into proud brand ambassadors.
Drawing on years of experience working with brands such as citizenM, KLM, IKEA, Nike and Starbucks, Andre shares a fresh perspective on business strategy, customer experience, organisational culture and leadership.
From hardware to heartware.
What to expect
Join us for an evening of ideas, stories and inspiration, including:
- The official book launch: Discover the thinking behind REVERSOLOGY and what inspired Andre to write it.
- Fresh perspectives: Explore how reverse psychology can transform the way organisations approach customers, guests and co-workers.
- Real brand stories: Hear examples of organisations creating experiences people genuinely want to talk about.
- Meet the author: Spend time with Andre A. Wiringa and hear more about the ideas behind the book.
- Book signing: Get your copy signed by Andre.
Be part of the launch
Come curious. Leave inspired.
Let's stop chasing customers and start creating fans.
We look forward to welcoming you to the official REVERSOLOGY book launch in Amsterdam.
Organised by Start Reverse.
Event venue & nearby stays
B. Amsterdam B3, 400 Johan Huizingalaan, Amsterdam, Netherlands
Concerts, fests, parties, meetups — all the happenings, one place.