About this Event
What happens when the career you have built no longer fits?
On Tuesday 27 October, we welcome Juliana N. Pereira, co-author of Pivot-Quest: Find Your Way Forward When the Career You Built No Longer Fits, for a fireside chat with Juan Díaz-Andreu García, Managing Partner at EO Executives Spain.
Drawing on their own multiple career pivots, three years of research, and conversations with more than 100 people across 25 countries, Juliana and Luis explore what it means to rethink a professional path, whether by choice or necessity. Rather than simply encouraging readers to “follow their passion”, Pivot-Quest looks at the uncertainty, identity shifts and practical questions involved in changing direction, and offers a four-stage framework for navigating that process.
The book also has a connection with Parenthesis. Eitan and Giedre, the founders of the bookshop, were interviewed as part of the research about their own career changes and the path that led them to open Parenthesis.
JULIANA NARANJO PEREIRA is a Future of Work Humanist, community builder, and eight-time career pivoter who has spent her life navigating change across cultures, countries, and industries.
Born and raised in New York to a Colombian mother and Portuguese father, she learned early that identity is rarely fixed and belonging is something we create. Her journey has taken her from advertising at BBDO and product design to luxury fashion PR for brands including Gucci, Burberry, and Tiffany & Co.; from developing world-class retail experiences to founding and successfully exiting a wellness venture; from building traditions and community for more than 10,000 students from over 160 nationalities at IE University to serving as Global CMO of an international technology consultancy.
A TEDx speaker, contributor to Harvard Business Review Deusto, and member of the Board of Trustees of UNICEF Spain, Juliana believes that life's most meaningful transformations begin not when we become someone new, but when we uncover who we have been all along. She believes that a pivot is not reinvention—it is revelation.
Event venue & nearby stays
Librería Parenthesis, 30 Calle de Valencia, Madrid, Spain
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