About this Event
Philly Side Hustle Lab: From Corporate Skill to Client Cash
Turn the professional skills you already use into a service people can understand and buy.
You may already have a valuable consulting or freelance skill.
The harder questions are usually:
- What exactly should I offer?
- Who would actually buy it?
- How should I explain the value?
- What should I charge?
- How do I find the first conversations without turning into a full-time salesperson?
Philly Side Hustle Lab is a structured working mastermind for corporate professionals who want to explore building a consulting, freelance or specialized B2B service around expertise they already have.
Instead of starting with random side-hustle ideas, the session starts with your existing professional experience.
That might include:
- Operations
- Project management
- Data and analytics
- Marketing
- Copywriting and communications
- HR and recruiting
- Finance and business operations
- Design
- Software and technology
- Research
- Process improvement
- Industry-specific expertise
During the evening, you'll move through a practical framework:
Professional Skill → Defined Client Problem → Service Offer → Outreach Plan → 30-Day Execution Roadmap
This is not a get-rich-quick seminar.
There are no income guarantees, trading schemes, MLM opportunities or promises that every professional skill can immediately become a profitable business.
The goal is to help you leave with a clearer offer and a practical next-step plan you can test responsibly.
What You'll Work On
1. Skill-to-Offer Audit
Start with the professional capabilities you already use.
Identify:
Problems you know how to solve
Work people regularly ask you for help with
Areas where you have credible experience
Potential business buyers
Work that could realistically be delivered as a defined service
Then turn that information into a simple first-pass service offer.
Output
One draft B2B service offer
2. Buyer & Problem Definition
A service becomes easier to sell when the buyer and problem are specific.
You'll work through:
- Who the buyer could be
- What problem they are already trying to solve
- Why your experience may be relevant
- What is included
- What is outside the scope
- What questions still need validation
Output
Buyer profile + problem statement
3. Offer Packaging & Pricing Logic
- Explore practical ways to structure a service without relying on arbitrary internet pricing formulas.
- Consider:
- Project-based work
- Defined service packages
- Retained advisory work
- Fractional support
- Scope boundaries
- Delivery effort
- Buyer value
- Your current level of experience
- Pricing decisions remain your responsibility.
- The workshop does not promise a particular rate, contract value or income level.
Output
First-pass service package and pricing framework
4. First-Conversation Outreach Plan
Build a professional outreach approach that does not depend on spam.
Explore:
- Warm introductions
- Former professional contacts
- Referral conversations
- Relevant professional communities
- Direct B2B outreach
- Simple follow-up
- You'll draft a small set of messages you can adapt after the event.
Output
Initial outreach message + follow-up framework
5. Facilitated Peer Mastermind
You'll join a table of approximately 5–6 professionals.
Each participant receives a focused feedback window to explain:
- The skill they want to monetize
- The buyer they are considering
- The problem they want to solve
- Their proposed service offer
- Peers then help pressure-test:
- Clarity
- Buyer fit
- Scope
- Positioning
- Possible objections
- Useful next questions
- This is collaborative feedback, not a public pitch competition.
- No participant is required to purchase services from another attendee.
6. 30-Day Execution Roadmap
Before leaving, turn your workshop notes into a practical four-week test.
Your plan may include:
- Offer refinement
- Buyer research
- Outreach conversations
- Pricing validation
- Portfolio or proof-of-work preparation
- Professional-boundary checks
- Weekly time allocation
Output
30-Day Client-Offer Test Plan
What You'll Leave With
Paid attendees receive:
- Corporate Skill-tProfessional Boundaries
- Service Offer Canvas
- Buyer & Problem Worksheet
- Scope and Pricing Framework
- Outreach Message Templates
- Peer Mastermind Feedback Sheet
- 30-Day Execution Planner
- Post-event resource library
- Optional attendee directory access
- The event provides educational frameworks and peer feedback.
It does not guarantee clients, contracts, income, business formation or any other commercial outcome.
Professional Boundaries
Participants should review their own employment obligations before beginning outside consulting or freelance work.
Depending on your role or employer, relevant issues may include:
- Outside-employment policies
- Confidentiality obligations
- Intellectual-property agreements
- Non-solicitation terms
- Conflicts of interest
- Restrictions on employer equipment or data
- The event provides general educational discussion only.
It does not provide individualized legal, tax, accounting or employment advice.
AGENDA (WITH LOBBY ACCESS & PEER MASTERMIND BUFFERS)
* 5:30 PM – 6:00 PM | Lobby Security & Elevator Transit to Floor 52 (30 Mins)
Arrive at 1735 Market St. Present your Government Photo ID at the BNY Mellon Center lobby desk, take the high-rise elevator bank to the 52nd floor, check in at the Fairmount Room, and grab your seat.
* 6:00 PM – 6:15 PM | Framework Briefing: The Corporate-to-Contract Path (15 Mins)
Opening orientation framing the monetization mechanics and anti-pitch ground rules.
* 6:15 PM – 6:45 PM | Sprint 1: Skill Audit & Buyer Problem Definition (30 Mins)
Interactive worksheet sprint: Isolating your high-value competencies, defining your ideal commercial buyer, and scoping out the core client problem.
* 6:45 PM – 7:15 PM | Sprint 2: Packaging & Pricing Logic (30 Mins)
Structuring your draft service package (retained advisory, defined milestones, or project sprints) and stress-testing scope boundaries.
* 7:15 PM – 7:25 PM | Skyline Coffee & Refreshment Buffer (10 Mins)
Grab fresh coffee, tea, or water, refresh, and transition smoothly into assigned mastermind tables.
* 7:25 PM – 8:05 PM | Facilitated Peer Mastermind Roundtables (40 Mins)
Seated small groups (5–6 operators per table). Each participant receives dedicated feedback time to pitch their draft offer while peers pressure-test positioning, objections, and pricing.
* 8:05 PM – 8:25 PM | Sprint 3: Outreach Scripts & 30-Day Execution Roadmap (20 Mins)
Drafting professional warm-introduction messages and building your weekly 6–8 hour implementation sprint.
* 8:25 PM – 8:30 PM | Contact Consolidation & Prompt Close (5 Mins)
Lock in accountability partners, opt into the post-event digital directory, and prompt 8:30 PM adjournment.
STRICT VENUE PROTOCOLS (PYRAMID CLUB REQUIREMENTS)
- Lobby Security (Mandatory Photo ID): All guests must present a valid Government-Issued Photo ID (Driver's License or Passport) matching their Eventbrite registration name at the BNY Mellon Center ground-floor security turnstiles to receive elevator access.
- Club Dress Code (Strictly Enforced): The Pyramid Club enforces a Business Casual dress standard. Tailored denim is permitted when paired with a collared shirt, blazer, or professional sweater. The following are STRICTLY PROHIBITED by club management: athletic sneakers, gym wear, shorts, graphic t-shirts, flip-flops, and distressed/ripped jeans. Guests failing to meet the dress code will be denied
- Parking Reality: Complimentary parking is not included. The recommended parking facility is 1818 Market Garage (vehicle entrance at 5 S 19th St, covered self-park, open 24/7). Other nearby paid options include 1700 Market Garage and Sonesta Garage (1800 Market St). Public transit via SEPTA (Suburban Station) is strongly encouraged.
- Refreshments Included: Complimentary freshly brewed coffee, hot specialty teas, and ice water are available throughout the evening inside the Fairmount Room.
Event venue & nearby stays
Pyramid Club - Fairmount Room, 1735 Market Street, Philadelphia, United States
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