About this Event
The safe plan gets signed off in twenty minutes. The brave one gets three rounds of questions, creates a delegation of challenging stakeholders and fixes the benchmark database. We tell planners to be bold and then get them to operate inside a system – of guarantees, of industry norms, of post-campaign analyses that punish variance more than they reward upside – that quietly makes personal boldness a risk.
What would have to change for courage to be truly career-enhancing?
We’re bringing together some stellar industry speakers who all have skin in the game and are up for the fight.
Come along and hear them debate, fabulously MC’d by Lucy Verby. Have your say, have a drink, and help shape the agenda for us all.
Speakers include:
Samantha Hicks - Head of Advertiser Strategy at Channel 4
Alexia Clifford - Former Government Marketing Director and GambleAware Chief Comms and Marketing Officer
Ann Wixley - Entrepreneurial Creative Director
What is The MPG?
The MPG (Media Planning Group) sits alongside the APG (Account Planning Group) and is the new home for media planners and strategists. It will run an extensive programme of activity covering training courses, debates and 'how to' guides designed to unpack the fundamentals of media planning, encourage independent, critical thinking, and provide a view on the world of comms and media that is universal, rooted in decades of experience and insight.
Event Details:
Date: Wednesday 7th October 2026
Time: 6pm-8pm BST
Venue: Channel 4, London (address to be provided on registration)
Tickets*:
APG/MPG members = £7.50+vat
Non-members = £40+vat
*tickets are non-refundable
Event Timings:
6pm: Doors open
6.30pm-7.30pm: Main event
7.30pm-8pm: Drinks and chat
Event venue & nearby stays
Channel 4, To be provided after registration, London, United Kingdom
Concerts, fests, parties, meetups — all the happenings, one place.