Hybrid: Transforming UX for AI in Practice

Diarmad McNally

AI is being rapidly adopted across organisations yet much of its use remains inconsistent, improvised, and frustratingly ineffective.

At the same time, many standard UX activities and outputs are delivering less value. For UX to provide value and preserve its relevance, it must reconnect with its roots in Human-Computer Interaction to transform how work is done with AI.

In this session Diarmad McNally covers the current state of UX and AI; then outlines a practical approach to applying HCL principles to AI use across three areas:

1. Researching where AI use breaks down in real workflows.
2. Designing more effective interaction models for LLMs within organisations.
3. Training teams through task analysis rather than trial-and-error prompting techniques.

AI will not deliver value by itself. Outcomes depend on how organisations interact with it.

Diarmad McNally MSc is a Human–Computer Interaction consultant with a background in software development and extensive experience across organisations such as Three, Fidelity, the Financial Conduct Authority and Aer Lingus.

He was commissioned to author the original syllabus and sample questions for the BCS Digital Product Management Certification.

Diarmad founded Interaction Design Studio in 2008, delivering digital product research and design, ergonomics and capability development.

He has partnered with Agile practitioners on business transformation programmes for clients including British Gas and Sky, contributing to pioneering IoT products (Hive) and streaming services. Now focuses on how organisations apply AI in practice, using core HCI principles to diagnose and reduce friction to improve outcomes.

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This event is brought to you by: Agile Methods SG

Supported by: Interaction SG

Event Venue & Nearby Stays

BCS, The Chartered Institute for IT, 25 Copthall Ave, London, United Kingdom

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