About this Event
In recent years, technological innovation and neuroscience have significantly shaped business advances—from chain-of-thought processing and neuromarketing strategies, to ad optimization, and neuroeconomics.
Join us for this fascinating discussion during which Moran Cerf, PhD, will explore breakthrough insights from modern neuroscience labs—specifically using direct human brain recordings—that will fundamentally transform how we handle decision-making, consumer behavior, technology, and human potential in the coming decade.
Hosted by the Gabelli School of Business Center for Digital Transformation, led by Aditya Saharia, PhD, the Center's director and a professor of information systems, this event will offer fresh perspectives on the ways in which neuroscience is opening new pathways for exploration and discovery.
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This is an in-person event. Registration is required.
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Moran Cerf is a professor of neuroscience and business at Columbia University, where he is the academic director in executive education at Columbia Business School. He holds a PhD in Neuroscience from Caltech, an MA in Philosophy, and a BSc in Physics. His work helps individuals and organizations apply insights from brain science to enhance leadership, decision-making, personal development, and customer engagement.
Professor Cerf, a leading expert on neural implants and brain-machine interfaces, uses direct brain-recording techniques to study how we form and retrieve memories, control emotions, and process persuasive content. A prolific speaker across platforms like TED, TEDx, and Google Zeitgeist, his talks have amassed millions of views worldwide, establishing him as one of the most-watched academic speakers.
Prior to his academic career, Professor Cerf spent a decade in cybersecurity as a hacker and held leadership positions across tech, pharma, and telecom. He has published five books and over 70 academic papers in top journals like Nature and Science, and has consulted for organizations including Ferrari, Viacom, TransUnion, and the U.S. Government. Outside the lab, he is a four-time U.S. National Storytelling Champion (The Moth), a Hollywood science consultant, and holds the Alfred P. Sloan Chair at the American Film Institute.
Event venue & nearby stays
Gabelli School of Business, 140 West 62nd Street, New York, United States
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