About this Event
Topic for 10/21/26
From “AI-Powered” to Obviously Awesome: Positioning to Win in the AI Era
Your competitor just slapped “AI-powered” on their homepage. Your prospect asked if they could “just use Claude” to do what you do. Your boss might be wondering the same thing about your team. When everyone has the same tools, what makes you the obvious choice? The answer starts with positioning.
Drawing on April Dunford’s killer framework, we'll explore why positioning should be the foundation for every message you write and how AI is (and isn’t) changing what you’re really competing against, whether you sell a product, a service, or your own expertise. Then we’ll get to work at the table: you’ll put your own positioning to the test with peers and leave with a sharper answer to “Why you?”
About the Speaker:
Many B2B SaaS and tech founders are brilliant, deeply technical, and the “only one” who can sell what they’ve built. Their team struggles to explain the product or service, prospects get lost in the details, and the company is stuck because everything still runs through them.
As founder of Pittsburgh-based Storify Marketing, with 25 years of experience translating deep technical expertise into clear, buyer-centered language, Kelly Sjol turns what those founders know into a clear story and positioning their whole team can use, so their tech sells itself and the business can scale without them at the center of every deal.
A certified StoryBrand guide and Katz MBA, Kelly also serves as vice president of marketing for PDMA Pittsburgh.
Event venue & nearby stays
COhatch Shadyside, 5428 Walnut Street, Pittsburgh, United States
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