PRSAPgh + SportsPITTSBURGH: Sideline Strategies for Effective Sports PR

Join us on Wednesday, Oct. 21, at F.N.B. Stadium for an afternoon of conversation on how professional sports franchises leverage strategic public relations to build global brand equity, drive fan engagement beyond regional borders, navigate modern media shifts, and capitalize on Pittsburgh’s unique sports culture.

Sponsored and moderated by SportsPITTSBURGH, the panelists represent organizations driving our city’s growth and visibility, including:

• Pittsburgh Steelers
• Pittsburgh Penguins
• Pittsburgh Pirates
• Pittsburgh Riverhounds
• Burson

Topics include:

• The Mechanics of Sports PR vs. Traditional PR
• The "Pittsburgh Factor" in Sports Communications
• Shaping Brand Strategy Beyond the Field
• Navigating Industry Trends & Modern Sports Media
• Career Advice for the Next Generation

Event venue & nearby stays

F.N.B. Stadium, 510 West Station Square Drive, Pittsburgh, United States

Concerts, fests, parties, meetups — all the happenings, one place.

Get the app →