eCom Collab Club® (London) 14 October 2026

Email. SMS. Push. WhatsApp. Your customer has approximately 14 notifications per hour and absolutely no intention of reading all of them. So, who wins?

Join us at ODEON Luxe West End, London, as Adam Pearce from Blend Commerce, Rich Evans from Get Better and Nathan Lomax from Quickfire Digital reunite for another morning of eCommerce opinions, useful arguments and suspiciously enthusiastic networking before 9am.

This time, we’re asking:

Email, SMS, Push & WhatsApp: Who's Coming Out on Top?

Email has been declared dead approximately 7,000 times.

SMS gets opened, but nobody wants to become that brand.

Push can put you directly onto someone's screen.

And WhatsApp has quietly gone from the family group chat to one of the most interesting places for brands to talk to customers.

So where should brands actually be putting their time, budget and increasingly complicated automation flows?

Across two panel discussions – Winning Through Acquisition and Winning Through Retention – we'll get into how brands are using these channels to find customers, keep them engaged and drive more revenue without making them want to launch their phone into the Thames.

Expect real examples, strong opinions and absolutely no funeral for email.

Yet.

1. Work Out Where Your Attention Should Actually Go
   Four channels. Finite budget. Even more finite time. Hear where brands are seeing genuine opportunity – and where the hype might be running slightly ahead of reality.
2. Get Brilliant at Getting Customers
   We'll explore how email, SMS, push and WhatsApp fit into acquisition, from capturing attention and building audiences to turning interest into that lovely first order.
3. Stop Treating Retention Like "Send More Emails"
   Getting the first sale is only half the fun. Learn how brands are using different channels across the customer lifecycle to encourage repeat purchases without communicating with people approximately 47 times a week.
4. Compare Notes With People Actually Doing It
   Meet founders, CRM leaders, eCommerce operators, agencies and technology providers tackling exactly the same questions – including the eternal favourite: "Are we sending too much?"

This event is ideal for:

• DTC Founders
  Understand which channels deserve your investment and how they can work together to acquire customers, increase repeat purchases and build stronger relationships.
• eCommerce Managers & Directors
  Get practical ideas for creating a smarter channel mix rather than simply adding another platform to an already concerning tech stack.
• CRM, Retention & Growth Leaders
  Compare approaches to segmentation, automation, personalisation, acquisition and lifecycle marketing — and hear what's actually moving the needle for other brands.
• Agencies
  Hear what brands are prioritising, where they're struggling and how expectations around CRM, retention and conversational commerce are changing.
• eCommerce Technology Providers
  Get closer to the problems brands are trying to solve and meet the people making decisions about what gets added to – or brutally removed from – the stack.

On the roster so far:

• Kate Hammond, CRM & Email Marketing Consultant, Sunbeam Marketing
• Mehak Vig, Commercial Director, Timeless London
• Cameron Goldie, Head of E-Commerce, Grenade
• Millie Fowlkes, Head of E-Commerce & Digital, fourfive
• Tracy Smith, CRM Lead, Noli
• Max Colman, Co-Founder & Director, MPG Nutrition
• Connor Blakey, UK Partnerships & CS Director, GoKwik
• Brian Kinghorn, Co-Founder, Circus Running

Plus more founders, operators and eCommerce folk with opinions to be announced soon.

• Two panels tackling Winning Through Acquisition and Winning Through Retention using these 4 channels
• Honest discussion about where email, SMS, push and WhatsApp actually fit – rather than separate sales pitches explaining why each is obviously THE FUTURE™
• Practical examples of how brands are acquiring, engaging and retaining customers across multiple channels
• Conversations around personalisation, automation, frequency, customer behaviour and knowing when to leave people the bloody hell alone
• Proper good networking with founders, operators, agencies and technology providers
• Adam, Rich and Nathan back together again... What could possibly go wrong?

You'll leave with a much clearer idea of which channels deserve your attention, how they should work together and where your next growth opportunity might be hiding.

Whether you're trying to acquire more customers, increase repeat purchase, improve your lifecycle marketing or simply work out whether your brand really does need to start WhatsApping people...

You'll come away with practical ideas, different perspectives and plenty of people to compare notes with.

Because your customer doesn't particularly care whether your message arrived by email, SMS, push or WhatsApp.

They care whether it was worth opening.

Event venue & nearby stays

ODEON Luxe West End, 38a Leicester Square, London, United Kingdom

Concerts, fests, parties, meetups — all the happenings, one place.

Get the app →