About this Event
Lecture and network reception! Join us at CBG（LSE Centre Building) 1.02 LSE!
This Event
will decode how Chinese consumers, especially the younger generation, are completely redefining their spending motivations, social media habits, and brand interactions in our rapidly evolving digital world.As AI technology and social commerce reshape the global market, understanding Chinese consumer behavior is more critical than ever. This talk explores key dynamics driving modern purchase decisions, including digital influencer trust, self-entertainment trends, and AI-driven platforms. Attendees will gain highly valuable data and practical, strategic implications for building successful consumer relationships in China.Whether you are a marketer, business professional, student, or academic, this exclusive event offers essential insights into one of the world's most dynamic consumer markets.
Meet Our Speaker and Chair
Our speaker is an Associate Professor (with tenure) and Doctoral student advisor in the Marketing Department, the School of Economics and Management (SEM), Tsinghua University. She serves as Associate Director of Computational and Behavioral Science Lab of Tsinghua SEM, Associate Director of China Retail Research Center of Tsinghua SEM, and Chair of Academic Seminar Committee of Tsinghua Marketing Department. She received her Ph.D. in Marketing from Rotman School of Management, University of Toronto. Her research interests include consumer behaviors and decisions, the creator economy, and digital marketing.
Our Chair is East Asian Languages Coordinator and Programme Director of the BSc International Relations and Chinese and UK Director of LSE Confucius Institute for Business London. She is also the Founder of the International Research Hub on Intercultural Communication, Business and AI, an interdisciplinary initiative launching in 2026, and the Founding Editor of its bilingual research briefing publication, The Intercultural Edge.
A specialist in intercultural communication, Chinese pragmatics, and China–UK business & diplomatic relations, Catherine leads Mandarin, Japanese, and Korean language provision at LSE and develops programmes integrating language, culture and global business & diplomatic communication. She teaches LN115 Intercultural Communication and Management and LN140 Advanced Mandarin Language and Society, and leads a student open educational video project titled Current Affairs in Mandarin. She is the award-winning author of Bridging the Gap – An Introduction to Intercultural Communication with China, which won the Specialist Business Book of the Year 2025, and the author of Mastering Chinese, a core textbook widely adopted for beginner-level Mandarin teaching in the UK and internationally. She is the creator of the Navigating China series, with forthcoming titles Harmony in Differences: Understanding Politeness from a Chinese Perspective (Feb 2026) and Verses of Wisdom: Modern Business Lessons from Classical Chinese Poetry (Nov 2026).
Event Timeline
Date: 26/01/2027
6:30-7:30 pm Lecture
7:30-7:50 pm Q&A time
7:50-8:30 netword reception and further discussion with Dr Maggie Wenjing Liu
Secure your place today!
Event venue & nearby stays
CBG 1.02 London School of Economics and Political Science, Houghton Street, London, United Kingdom
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