About this Event
WHY THIS SERIES EXISTS
Most business owners started their business to get something - freedom, financial reward, impact, or simply to do things their way. But at some point, many hit a wall.
The business starts running them instead of the other way round. Growth stalls and no one’s quite sure why. The team isn’t pulling in the same direction. Profit feels inconsistent, even when things are going well. You try new things - new hires, new marketing, new strategies - and nothing quite sticks.
These aren’t random problems. They’re the same five frustrations, felt by almost every founder of a growing business. And they have a solution.
GOOD COMPANIES VS GREAT COMPANIES
The difference between a good company and a great one isn’t the market, the product, or the hours put in. It’s how the business is run. Great companies are genuinely strong across six key areas - and when they are, the frustrations fall away. They have clarity, the right people, real data, a way of solving problems for good, processes that work, and the discipline to execute quarter after quarter.
That’s not a coincidence. It’s a system.
WHERE MARKETING FITS IN
Even with a clear vision and a strong team, marketing often lets businesses down - not because the activity is wrong, but because it isn’t truly connected to the rest of the business. It goes out without a clear message, attracts the wrong clients, or simply doesn’t reflect who you really are and where you’re going.
Marketing that isn’t connected to the rest of the business is one of the most common and costly blind spots we see. In this series, we’ll show you how to fix that - not as an add-on, but as a genuine engine for growth.
WHAT THE SERIES COVERS
Over six sessions, Victoria Moffatt and Marion Barnham will walk you through six key components of a great business - and show you how to make your marketing work in genuine lockstep with all of them.
- Vision (15th Jul 2026) - Build a business that knows where it’s going
- People (16th Sep 2026) - Get the right people in the right seats
- Data (14th Oct 2026) - Run your business on numbers, not gut feel
- Issues (12th Nov 2026) - Solve problems once, for good
- Process (13th Jan 2027) - Make your business work without you
- Traction (10th Feb 2027) - Turn big ambitions into real results
Six sessions. Six components. One goal - to help you build a business that gives you exactly what you wanted when you started it.
Event venue & nearby stays
Malmaison Cheltenham, Bayshill Road, Cheltenham, United Kingdom
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