About this Event
Most owners build their listing once at launch and rarely revisit it. Meanwhile, the platforms keep changing what they reward and guests keep getting pickier about what they click. A listing isn’t a one-time setup. It’s the storefront for your property, and it should be built around who your guest is and what makes your home worth choosing.
Join Good Neighbor Realty for an evening of networking and a session focused on how to think about your listing. Rather than a generic checklist, we’ll walk through a framework for evaluating your listing from the guest’s point of view and the platform’s, so you can make changes that fit your property.
Key concepts we’ll cover:
- Search visibility vs. conversion: The difference between getting seen and getting booked, and diagnosing which one is holding you back
- Know your guest: Building your title, photos, and description around the traveler most likely to book your home
- Photo strategy: Why the first few images do most of the selling, and how to sequence the rest
- Amenities & positioning: Highlighting what sets your property apart in a crowded Colorado market
- Reviews as an asset: How guest feedback shapes rankings, and how to turn it into a competitive edge
- Listing & pricing together: Why a stronger listing earns the right to charge more
Who should attend: Current short-term rental owners in Colorado, whether you self-manage, work with a co-host, or are preparing a new property for launch. Bring your listing link. You’ll leave with a clearer way to evaluate your own listing and a short list of improvements to make heading into 2027.
Your presenter: Michael McClearn is the founder and lead revenue manager at StayRate, a boutique revenue management company focused solely on Colorado short-term rentals. StayRate currently manages revenue for 73 properties across the state and oversees a portfolio of more than $9.3 million in annual bookings. Michael is also a licensed agent with Good Neighbor Realty, specializing in short-term rental and vacation home transactions.
Event venue & nearby stays
1465 Winona Ct, 1465 Winona Court, Denver, United States
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