About this Event
Struggling to explain what makes your business different?
If your marketing feels busy but not impactful…
If your website gets traffic but doesn’t convert consistently…
If sales conversations take too long because prospects don’t fully “get” what you do…
You don’t have a lead problem.
You have a clarity problem.
Day 1 of Become The Obvious Choice is a full-day, in-person StoryBrand marketing workshop in London led by Dr J.J. Peterson, co-author of Marketing Made Simple and STORY22 Europe's only certified StoryBrand agency.
This practical session will help you clarify your messaging so customers instantly understand:
- What you do
- Who it’s for
- Why it matters
- Why you’re the right choice
This is actionable strategy, not just interesting theory.
You’ll leave with clear, compelling messaging you can use immediately across your website, sales process and marketing campaigns.
What You’ll Learn
During this London StoryBrand workshop, you will:
• Identify the real problem your customer is trying to solve
• Clarify the emotional drivers behind buying decisions
• Position your customer at the centre of your message and your brand as the expert in your field
• Build a clear brand narrative for your business
• Craft a powerful one-liner that works in meetings, networking, emails, social and online
• Understand how to apply Donald Miller's powerful StoryBrand framework to websites, email marketing and sales funnels
Unlike a lot of seminars and workshops that leave you feeling inspired but unclear how to put the learning into practice, this workshop walks you through every step of the process live - so you leave 100% equipped to roll this out.
Who Should Attend?
This workshop is ideal for:
• Founders and CEOs ready to scale
• Marketing directors and teams who want a stronger ROI
• Professional service firms
• Consultants and advisors
• Start-ups and growth-stage businesses (£1m+ turnover)
Complex businesses like tech, finance and legal where value can be challenging to convey to customers.
If growth has plateaued and you suspect your positioning needs sharpening, this day is designed for you.
Why StoryBrand?
The human brain subconsciously filters out unclear messaging. However, when your communication is clear customers naturally pay attention and:
• Conversions improve
• Sales cycles shorten
• Referrals increase
• Marketing becomes easier
• Confidence rises across your team
StoryBrand is a highly effective communication framework created by Donald Miller that has taken the world of marketing by storm. This simple 7-step framework will help you strip out confusion, reduce buyer friction and make it easy for customers to say yes to your offer by using the power of story to engage people and convey the value you offer faster.
About the day
Your ticket includes hot and cold soft drinks throughout the day as well as a hot buffet lunch served on site. You will be guided through the session by an experienced StoryBrand practitioner who has been intensively trained in this proven methodology.
Event Venue & Nearby Stays
De Vere Grand Connaught Rooms, 61-65 Great Queen Street, London, United Kingdom
GBP 660.00
