ATLANTA Own Your Creative™: Create Commercials With AI & Reach TV Audiences

Most AI classes focus on social-media content. And honestly, you may already be pretty good at using AI for your brand. You post consistently, you have built a real business, and social media is working for you.

But it is only part of the picture.

Your customers are not all on social media.

Own Your Creative™ is a hands-on, full-day commercial advertising workshop for established product brands and selected professional-service businesses ready to expand how they show up in the market.

This is commercial creation—not generic AI content. You will learn how to use generative AI tools to develop purposeful advertising that markets what you sell, strengthens brand awareness, and helps you understand the path to television and connected-TV distribution.

Major national brands are already using AI in the commercials you see on television and streaming services. The question is not whether the technology is being used. The question is: why should access to strong commercial creative be limited to the biggest brands?

We believe this is a new era of advertising equality. AI has lowered the barrier to creating. Connected TV has opened new paths to reach audiences. But access to the tools is not the same as knowing how to use them with strategy, taste, and intention.

Limited to 20 attendees. Join the waitlist if this workshop sells out.

You will learn how to:

• Turn what you sell into a clear commercial concept.
• Clarify the audience, message, and purpose behind a campaign.
• Develop memorable commercial concepts for a product, brand, service, launch, or promotion.
• Guide AI-generated video with creative direction—not wishful prompting.
• Develop your AI Eye: know what to ask for, which 2–3 seconds of a generation are worth keeping, and what to revise.
• Recognize what looks generic, inconsistent, or visibly AI-generated—and improve it.
• Think through visuals, sound, pacing, framing, and editing with intention.
• Plan and budget before rendering, so your time and AI-generation credits are used deliberately.
• Understand connected TV, campaign readiness, and the decisions behind reaching viewers beyond your social feed.

You will learn how to make your business look like a national brand—even if you are not there yet.

This workshop is designed for:

• Established product brands, including beauty, cosmetics, skincare, fragrance, candles, personal care, fashion, accessories, jewelry, home, gift, lifestyle, and other consumer products.
• Ecommerce-first brands, retail brands, and brands selling through retailers or physical locations.
• Selected professional-service businesses, including wellness practices and real-estate professionals.

This workshop is not designed for:

• Restaurants or food-service businesses, where authentic photography and video of the actual food and guest experience are usually essential.
• Advertising agencies, marketing consultants, production companies, or people seeking to resell commercial-creation services.
• Home-service businesses and other businesses better served through done-for-you commercial services.

Your registration includes:

• 7.5 hours of live, engaging, hands-on instruction and guided practice.
• A maximum of 20 attendees, allowing for meaningful feedback and interaction.
• Live creative feedback and interactive critique.
• A premium printed workbook and digital workshop resources.
• Continental breakfast with coffee, water, and juice.
• Catered lunch.
• An introduction to the creative and strategic path to connected-TV advertising and distribution.

This workshop is not about chasing tools, generating endless content, or burning through rendering credits with no plan.

It is about creating intentionally, using your budget wisely, and producing commercial advertising that represents the business you have built.

You will learn to create work that looks polished, credible, and professionally directed—work that can stand beside the kind of advertising people expect from a major brand, while still being created in-house by you and your team.

That is a flex.

Founding Atlanta Rate: $399 per ticket
Regular price: $599

The first Atlanta workshops are offered at a special founding rate of $399—a $200 savings off the regular $599 registration price.

Bring a Creative Partner: $699 for two tickets
Regular price: $1,198

Bring a co-owner, business partner, or key team member. Two founding seats are available for $699—a $499 savings off the regular two-ticket price, or a $99 savings compared with purchasing two founding-rate tickets separately.

Ticket prices are shown before Eventbrite checkout fees. Current checkout totals are designed to remain under $400 for one seat and under $700 for two seats.

Ticket prices do not include applicable sales tax or Eventbrite processing fees, which are added at checkout.

Important: This workshop teaches commercial creation using AI video generators and connected-TV fundamentals. It does not include paid media placement, a guaranteed finished commercial, or guaranteed advertising results.

Own Your Creative™ is built for businesses that want to create more intentionally: plan before rendering, use AI-generation budgets wisely, develop stronger commercial creative, and understand the path to connected-TV audiences.

About Tammy, the instructor

Tammy James brings more than 25 years of real-world experience across operations, accounting, SaaS, CRM, administration, and leadership, including Director of Operations roles. In every role, she was often the person who learned new systems first, figured out the limits of what they could actually do, and helped teams get the most value from them.

She brings that same practical, business-based, budget-conscious mindset to creative AI. Tammy is the founder of , an advertising agency that uses AI as a creative production tool—not as a substitute for strategy, taste, or professional judgment. That last part is all human.

Today, small businesses have access to creative tools and advertising opportunities that were once largely reserved for companies with enormous production and media budgets.

This is a hands-on, in-person workshop designed to show you how to use those tools to market your business, build brand awareness, and reach more potential customers with commercial creative that looks television-ready.

You’ll learn how to develop stronger advertising ideas, use AI tools to bring those ideas to life, and understand the television and connected-TV advertising opportunities available to small businesses.

Most AI classes focus on content for social media.

Own Your Creative Workshops focuses on commercial creation: purposeful advertising designed to market your business, build brand awareness, and help you understand a path to television and connected-TV distribution.

This isn’t an AI class for the sake of learning AI. It’s a marketing workshop built around what these tools can now make possible for your business.

You don’t need a three-person marketing department or a production crew anymore. If you’re the founder handling marketing yourself—or you have someone on your team who has become “the marketing person”—this workshop was designed with you in mind.

To mark the launch of the workshop series, the first Atlanta sessions are offered at a founding rate of $399—$200 off the regular registration price.

This introductory rate is limited to the first workshops in the series and honors Metro Atlanta, where the Founder lives. As the program expands to future cities and dates are scheduled further in advance, the regular ticket price will be $599.

This 27-second commercial aired on connected TV in Middle Georgia over a long holiday weekend. It was designed to raise awareness of my client’s body-care brand and the opening of her first physical store. The business is called ChemScentsations.

After building a successful online-only business for eight years, she opened her first brick-and-mortar retail location. That change called for a local-awareness marketing approach.

The AI Griot Studio created the commercial and placed it through a connected-TV campaign targeting eight Middle Georgia ZIP codes. Over four days, the campaign delivered 15,931 TV impressions across 6,662 households, with a 99.12% completion rate.

In the four days following the campaign, five new customers visited the store and made purchases. The client reported that these were new customers.

This case study reports campaign-delivery data and a client-reported business observation. It is provided as an example only and does not guarantee future reach, sales, customer visits, or other business outcomes.

Want to see the full campaign case study?

Is the video box above for the ChemScentsations commercial not loading on the page? No worries. Click below to see it in your browser.

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During this hands-on workshop, you'll learn how to:

• Develop commercial concepts around your actual business, customers, and marketing goals.
• Learn to develop your “AI Eye”: identify the strongest usable moments in a generation, recognize what needs refinement, and make creative choices that strengthen the final commercial.

• Think strategically about who should see your commercial, where they are, what you want them to do, and where your advertising dollars can work hardest.
• Learn the basics of how businesses can explore commercial placement on connected TV and streaming platforms without relying on traditional, large-scale TV campaigns.
• Understand how connected television (CTV) has changed access to television advertising for small businesses.
• Think about commercial advertising as a way to build brand recognition and customer awareness—not simply create content for social media.
• Refine and assemble your creative into a polished commercial designed to market your business.
• Make better creative decisions so your advertising doesn't look like the same generic AI content your customers are already seeing everywhere.
• Use today’s AI creative tools to develop the visuals, video, voice, music, messaging, and other elements needed to build a commercial.
• Turn an advertising idea into a structured commercial concept you can actually produce.

Info: Arrive, get settled, grab a quick bite, connect to Wi-Fi, set up your laptop, and meet your fellow attendees.

Info: Meet your host, see real commercial work, and discover what's now possible for small businesses using today's creative technology.

Info: We believe every person has creativity inside them. And we mean everyone. We'll explore how to use what you know about your industry and what you want customers to know, feel, or do so that you know how to develop a strong advertising concept. You'll also learn why the idea matters more than the AI tool.

Info: Now we'll begin turning those ideas into commercial creative. Through hands-on instruction, you'll use AI tools to develop imagery, video, messaging, voice, sound, music, and other creative elements while learning how individual pieces become part of a cohesive commercial.

The focus isn't simply on generating content. It's on making intentional creative decisions that support your business, your message, and the audience you're trying to reach.

Info: Enjoy a catered hot lunch onsite while connecting with other founders, business owners, and marketing professionals.

Info: Refresh, recharge, and get ready for the afternoon session.

Info: Now it’s time to put what you’ve learned to work. You’ll build and refine a commercial while the trainer host works directly with attendees throughout the room, offering guidance, troubleshooting problems, and helping you make stronger creative decisions.

Volunteers will also have opportunities to share their screens so we can work through real examples together. We'll discuss in a supportive environment what’s working, what isn’t, and how to improve it.

This is hands-on working time.

Info: You have a commercial concept. Now what?

In this session, we will break down how connected television can give small businesses a more accessible path to advertising on TV and streaming platforms. You will learn how to think about your campaign goal, the audience you want to reach, the geographic area that matters most to your business, the role of budget, and what it takes to move from a completed commercial to an actual advertising campaign.

We will use a real AI Griot Studio connected-TV case study to look at campaign planning, creative, audience targeting, delivery results, and the difference between awareness metrics and sales results. You will leave with a clearer understanding of what a connected-TV campaign could look like for your business and the next steps to take when you are ready.

Info:
This is your time to ask questions about your business, commercial concept, advertising strategy, AI creative tools, connected TV, or what to do next.

We will review questions in a supportive environment, talk through common challenges, and make sure you leave knowing how to continue developing your commercial and marketing ideas after the workshop.

You'll leave with resources and next steps to help you continue creating, refining, and putting your new skills to work.

Event venue & nearby stays

5784 Lake Forrest Dr NW, 5784 Lake Forrest Drive Northwest, Atlanta, United States

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