AAF Midlands: September Lunch & Learn

Every city is a destination, and Columbia is no exception. In fact, tourism in the Midlands is a $2.9 billion industry and $31 billion across the state. Driving these numbers are marketing and communication teams that tell our stories and draw visitors in for leisure trips, conferences, and sporting events. Hear from some of the women leading the charge in tourism during this special panel discussion. We’ll discuss marketing strategies, the future of tourism, and how this industry impacts all of us as consumers and advertisers.

Panelists:

• Kelly Barbrey, Vice President of Marketing & Communications, Experience Columbia SC
• Vickie Davis, Executive Director, Capital City/Lake Murray Country
• Anna Huffman, Assistant City Administrator of Public Affairs, City of West Columbia
• Heather McDonald, Executive Director, Five Points Association

Event venue & nearby stays

Girl Scouts of South Carolina - Mountains to Midlands, 1107 Williams Street, Columbia, United States

Concerts, fests, parties, meetups — all the happenings, one place.

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