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The Sturgis Chamber's Annual Tree Lighting Ceremony will take place on Saturday, November 28th 2026 starting at 6PM in downtown Sturgis. This is a special opportunity to gather as a community and enjoy family, friends, and the holiday spirit!🌲Sturgis Chamber's Annual Tree Lighting Ceremony
🌲Thursday, December 4th, 2025
🌲6PM - 7PM
🌲Harley-Davidson Rally Point (Downtown Sturgis)
Leading up to the countdown to the tree lighting, attendees can enjoy free treats, musical entertainment, a special Christmas story, and maybe even a surprise appearance by you-know-who!
GET INVOLVED:
Businesses, clubs, and organizations are invited to set up booths around Harley-Davidson Rally Point at the corner of Main Street and Harley-Davidson Way with free treats such as candy canes, hot cocoa, cider, popcorn, and more! This is a great opportunity to collect donations and spread awareness about your cause.
**Local Sturgis-based businesses and organizations only, please.**
Booths can sign up for FREE by contacting our office at (605) 347-2556, emailing [email protected], or stopping by at 2040 Junction Avenue.
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THANK YOU, 2026 Sponsors!
Black Hills Energy
Coeur Wharf
Pioneer Bank & Trust
NextEra Energy
Pain & Movement Solutions
Black Hills Federal Credit Union
Edward Jones – Chelsea Maier
Scooptown Car Wash
Taco John's
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This event is organized by the Sturgis Area Chamber of Commerce & Visitors Bureau, an independent 501(c)6 nonprofit organization.
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Event venue
Harley-Davidson Rally Point, Downtown Sturgis, SD, 1201 Main St, Sturgis, SD 57785-1526, United States
Tickets
Concerts, fests, parties, meetups — all the happenings, one place.
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