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The Sturgis Chamber's Annual Parade of Lights will take place on Friday, December 4th 2026 starting at 6PM! Attendees are encouraged to browse shops along the parade route before, during, and after the event to support our local retailers. This year, there will also be a Christmas Market in the Sturgis Armory before and after the parade!
Sturgis Chamber's Annual Parade of Lights
Friday, December 4th 2026
Start at 6:00PM (Downtown around 6:45PM)
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PARADE ROUTE:
4 PM Float Line-Up:
Floats will *tentatively pending approval* line up in the Sturgis United Methodist Church parking lot starting at 4pm, then move onto Ball Park Road heading south when the parade starts at 6pm. Floats will continue in the line moving south and east over the railroad and onto Junction Avenue, to continue north then west on Main Street (full details below).
6 PM Parade Start:
- Parade floats move south and east from the United Methodist Church down Ball Park Road towards Junction Avenue.
- Turn left onto Junction Avenue.
- Turn right onto Harmon Street.
- Turn left onto Fulton Street.
- Turn left onto Park Street.
- Turn right onto Junction Avenue and follow for 10 blocks.
- Turn left onto Main Street and follow for 4 blocks.
Parade End:
End at Main & 4th Street - disperse or circle back to Ball Park Road.
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PARADE FLOAT AWARDS:
A panel of judges will determine winners in the following categories:
🏆 Judges' Choice
🏆 Best Holiday Sound
🏆 Light of the Parade
🏆 Heartstrings Award
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TO REGISTER:
The parade is open to any and all businesses, clubs, teams, and individuals! Registration is due December 2nd. Please submit the form linked below, or contact the Sturgis Chamber office at 2040 Junction Avenue to register your float and pay your applicable fee(s).
You may also contact Kadence at (605) 347-2556 or email [email protected] to register. Payment is available by cash, check, card, or over the phone.
Online Registration: https://forms.gle/GK4E1e2aYJoqKth2A
REGISTRATION COST:
Registration fees are as follows:
• Sturgis Chamber Non-Members: $20 per unit**
• Sturgis Chamber Members: First two units FREE! $10 per additional unit.
**1 vehicle engine = 1 unit; a trailer float may be included with a vehicle for no additional charge. Horses, motorcycles, ATVs count as a 0.5 unit.
LATE/UNREGISTERED FEE:
Deadline for Registration: Wednesday, December 2nd by 5pm!
❗1 Day Late Registration: Additional $10
‼️Non-Registered Floats: Additional $20
FLOAT NUMBERS:
Please pick up your float number for judging from the Chamber office before the parade (numbers are magnetized to stick to the passenger side of your vehicle).
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THANK YOU, PARADE SPONSORS!
Black Hills Energy
Coeur Wharf
Pioneer Bank & Trust
NextEra Energy
Pain & Movement Solutions
Black Hills Federal Credit Union
Edward Jones – Chelsea Maier
Scooptown Car Wash
Taco John's
This event is organized by the Sturgis Area Chamber of Commerce & Visitors Bureau, an independent 501(c)6 nonprofit organization.
Sturgis Area Chamber of Commerce & Visitors Bureau
(605) 347-2556
2040 Junction Avenue, Sturgis, SD 57785
[email protected]
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