The fur-family shift: Innovating for the modern pet parent

The boundary between pet care and human lifestyle has officially dissolved. Today’s pet owners—largely driven by Gen Z and Millennials who view their animals as full family members—are demanding products, services, and technology that mirror their own lifestyle choices and options. This panel brings together industry leaders to dissect how forward-thinking brands are innovating, designing, and merchandising to gain market share and grow new categories.

We will explore the ever evolving pet to pet parent relationship, including trends in pet health and wellness, emerging technologies, and brand experience.

Event venue & nearby stays

Smart Design, 1 Brooklyn Navy Yard, Brooklyn, United States

Concerts, fests, parties, meetups — all the happenings, one place.

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