The Art of Promoting Yourself

The Art of Promoting Yourself

If you’ve ever sat staring at a screen, wondering how to talk about yourself as an artist or tell people about your music, you’re definitely not alone.

There’s something about “sharing” a bit of you to the world that stops you from doing it. That "cringe" feeling when you go to hit post is something almost every creative deals with, but it doesn't have to be that way.

Welcome to the session on Wednesday 8th April 2026 by LSA x The Faded Community, taught by Cat aka Faded Society, a DJ, events producer & promoter and marketing educator. This two-hour introductory masterclass will focus on self-promotion in the world of music marketing.

This masterclass is designed to help you understand your own content pillars, define your artist identity and help you manage social media practically and realistically. This isn't about teaching you to be a polished influencer but helping you to find your voice. How can you be great as a DJ or producer if you didn’t know how to use the tool? Same with social media and music marketing. Don’t hate the tool; learn how you can use it to your advantage and show up authentically.

What we will cover together:

• Understanding your artist brand, identity & content pillars
• 3-pinned post strategy
• Breaking down IG tools & algorithms
• Basic content creation lessons
• Practical & realistic social media management
• Tips & advice to navigate the music industry

Is this for me?

This is perfect for anyone who wants to grow their online presence but feels stuck about what to do next and how to plan ahead.

Event Details:

Date: Wednesday 8th April 2026

Time:
Doors open 6pm
Starts sharp 6:30-8:30pm

Networking 8:30pm-9pm

Location: London Sound Academy (LSA)
93a Bayham St, London NW1 0AG

Once you're in this location on the map, look for the driveway leading into the Bayham Street car park, walk in there and ahead you will see 93a.

Capacity: Limited to 30 participants

BYO: Laptop, chargers or anything else to write notes on
Any food or water as needed
There is 12x unisex toilets in the venue

There is no disabled access or toilets in the venue

Event Venue & Nearby Stays

London Sound Academy, 93a Bayham Street, London, United Kingdom

Concerts, fests, parties, meetups - all the happenings, one place.

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