About this Event
Content Development teaches designers how to turn their collections, expertise, process, story, and point of view into strategic marketing content.
Rather than chasing every social media trend, participants will learn how to develop a repeatable content strategy that supports their brand goals and speaks directly to their audience.
The seminar explores the difference between content that simply gets attention and content that builds awareness, credibility, community, and conversion.
What Participants Can Expect to Learn / Take Away: Participants will learn how to:
- Develop a strategic content marketing framework
- Establish content pillars aligned with their brand
- Identify the difference between educational, inspirational, relational, and promotional content
- Tell their brand and collection stories through content
- Create content around the designer, product, process, and customer
- Develop editorial and social media concepts
- Repurpose one idea across multiple platforms
- Create content that moves customers through the buying journey
- Incorporate photography, video, written content, email, and social media
Develop a sustainable content workflow
- Understand basic content performance metrics
- Connect content strategy to business goals rather than vanity metrics
What to Bring:
- Note-taking supplies (laptop, iPad, or pen & paper)
THE DESIGNER’S MARKETING CHECKLIST
Before leaving this workshop, I can clearly identify:
☐ My ideal audience
☐ My brand positioning
☐ My strongest product/service
☐ My unique value proposition
☐ My primary marketing platforms
☐ My four content pillars
☐ My customer journey
☐ My lead-generation system
☐ My conversion strategy
☐ My top three marketing priorities
☐ My next 30-day marketing actions
Class Registration & Cancellation Policy Refunds for the ticket price are available for cancellations made up to 24 hours before the event start time. Please note that Eventbrite’s service fees are non-refundable, so you will receive a partial refund equal to the ticket amount minus those fees.
Event venue & nearby stays
Atlanta Mood Fabrics Showroom, 675 Ponce De Leon Avenue Northeast, Atlanta, United States
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