Summer Gathering by Agency Folk (10th June)

An afternoon designed to fit neatly into agency leaders’ busy schedules. No full-day commitment. Just a few hours of high-impact, bite-sized learning and meaningful connections.

The Summer "Game Changer" Gathering is a mini-conference where agency leaders and industry partners share their secret sauce, cheat codes, and fresh perspectives that have helped them grow, adapt, and thrive. No hacks here, just the stuff they usually keep close to their chest…but they’re happy to share it with fellow Agency Folk. Think of it as your tactical toolkit top-up, with insights you can action immediately, as we give experts the opportunity to “show and tell” their best kept secrets! 😜

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During this session, you'll benefit from an afternoon of real talk, real insights, and real connections with agency leaders who want to do things better.

Running an agency is a wild ride and as you grow, so do the challenges:

🚀 Bigger clients, tighter margins, more pressure to deliver

🧩 More moving parts, more people, more process

📈 And an ever-growing need to run things smarter, not just harder

That’s where this mini-conference comes in. Join a brilliant group of agency leaders for an afternoon of knowledge-sharing, honest conversation, and practical ideas you can actually use.

We’ll explore:

• Optimising operations for scale and sanity
• Winning (and keeping) the right clients
• Hiring well and building culture that lasts
• Boosting profitability without burning out your team
• …and anything else you want to throw into the room

You’ll hear from experienced leaders, share your own stories with others in the room, and walk away with new ideas, fresh connections, and renewed energy.

This is a deliberately intimate event with limited spots. So if you're the kind of leader who wants to grow your agency and enjoy the ride, grab your place now.

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🎯 Focus: Quick-fire lightning talks on game-changers to assist agency growth, all designed to help you streamline your processes, boost profits, and build a better-run agency.

📍 Venue: Impact Hub Euston

📫 Address: 1 Triton Square, London NW1 3DX

🚇 Nearest Stations: Warren Street / Euston / Euston Sq. / Russell Sq. / King’s Cross St. Pancras

🧑‍💼 Guests: up to 100 agency leaders (directors and decision-makers with 50+ team members each)
🎟️ Price: £50-125+vat (plus booking fee)

What’s included:

• Exclusive access to the private space
• Service charge and venue staff
• Guided sessions
• Light refreshments (hot drinks and sweet treats)
• Free access to the Story Cube framework (worth £250)

Dietary requirements: Please share any dietary needs when booking and inform venue staff on the day too.

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1. Zoe Kelleher - Managing Director at AND Digital
2. Nickii Gray - Former Chief Executive Partner at IMA
3. Ingrid Omesdahl - AI Transformation Director at Ogilvy
4. Speaker to be announced soon
5. Speaker to be announced soon
6. Speaker to be announced soon

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☕ 1:30pm – Registration & Networking
Grab a cuppa and connect with other agency leaders.

🗣️ 2:00pm – 3 x Lightning Talks...
1. Expert Name - To be announced soon
Talk Title to be announced soon

2. - Managing Director at AND Digital
"Leading with authenticity, humanity and clarity and why this matters now more than ever"
We are into the Agentic era where nobody knows exactly what the impact on their role and skills will be. More uncertainty for us all after the last 6 volatile years! It’s also exciting, an opportunity to carve a new path, think differently, learn new things but…It is still scary. In agencies our people remain our greatest assets so now more than ever, we need to show up in a way that supports them on this journey, builds trust and encourages transparency and collaboration. In this talk, Zoe will address why these values have always been the foundation of how she leads, why they matter and why now more than ever, to succeed alongside AI, leadership underpinned by authenticity, humanity and clear direction is crucial.

3. Expert Name - To be announced soon
Talk Title to be announced soon

🤝 3:10pm – Short Break & Peer Discussion
Reflect on the talks and share your thoughts.

🗣️ 3:35pm – 3 x Lightning Talks...

4. - Former Chief Executive Partner at IMA
"Growth ≠ Headcount – winning agencies won’t necessarily be the biggest, they’ll be the ones doing more with the people they have."
For years, agency growth has been measured by headcount. More clients meant more hires, bigger teams and more complexity. But the world has changed. Clients expect more while paying less, AI is reshaping how work gets done, and the agencies that thrive in the next decade won’t necessarily be the biggest. They’ll be the ones that can achieve more with the people they already have. Drawing on her experience scaling IMA through rapid growth and a merger that doubled the business to 400 people, Nickii will challenge the traditional “hire to grow” mindset and share why the future belongs to leaner, more capable and more strategically structured teams. The question for agency leaders is no longer “How do we grow the team?” but “How do we grow what the team can achieve?”

5. Expert Name - To be announced soon
Talk Title to be announced soon

6. - AI Transformation Director at Ogilvy
Talk Title to be announced

🚀 4:40pm – Wrap Up & Next Steps
Note down your actions and continue the conversations.

🍻 5:00pm - Pub Social (recommended but optional)
For those keen to keep chatting, we’ll move to a nearby pub.

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Our events regularly sell out and we’ve earned an overall 95%+ approval rating since 2022, so we must be doing something right! 🤩

Still on the fence? Here’s what you’ll get out of the day:

🧠 Fresh thinking – Join curated, interactive sessions packed with ideas you can actually use.

💬 Genuine connections – Meet other ambitious agency leaders and enjoy relaxed conversations.

💡 Real solutions – Bring your challenges and leave with practical advice and peer support.

🤝 Collaboration opportunities – Discover ways to support (and be supported by) your fellow agency folk.

🚀 Momentum – Get inspired, get clarity, and get moving towards your agency goals.

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• "The Agency Folk Gathering was a must-go-to event for our agency. Meeting other agencies and learning from each other is the only way agencies can thrive."
  User Experience Agency
• "Would recommend this event to everyone looking to meet some other in the agency space. Speaker was excellent with some actionable advice I could takeaway and start on right away. Now a monthly must go in my calendar."
  Brand Agency
• “This is the sort of event you really want to attend: great people, good conversations, and useful connections. Highly recommended.”
  Digital Agency
• "A great collection of like minded people, great food and interesting conversations. I would highly recommend"
  Marketing Agency
• "A really well run, informative and enjoyable agency event. Great venue, people, and speaker. Would 100% recommend to other agency owners ."
  Video Agency

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• Impact Hub Euston
• More to be announced shortly

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• Michael Murdoch (founder of The House, Story Cube and Agency Folk)
• Manish Kapur (founder of Manish Kapur Ltd.)
• Holly Tennock (founder of Wilder Work)
• Trenton Moss (founfer of Team Sterka)
• Nathan Lomax (founder of Quickfire Digital)

[email protected]

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Refund Policy: Up to 30 days before the event starts. Eventbrite's fee is non-refundable.

Info: Arrive before the talks for a chance to connect with other agency folk over a cuppa.

Info: Settle in for inspiring talks and panel discussions

Info: A fast-paced quick-fire talk on a game changer to help you and your agency thrive. More information to follow shortly.

Info: "Leading with authenticity, humanity and clarity and why this matters now more than ever"
We are into the Agentic era where nobody knows exactly what the impact on their role and skills will be. More uncertainty for us all after the last 6 volatile years! It’s also exciting, an opportunity to carve a new path, think differently, learn new things but…It is still scary. In agencies our people remain our greatest assets so now more than ever, we need to show up in a way that supports them on this journey, builds trust and encourages transparency and collaboration. In this talk, Zoe will address why these values have always been the foundation of how she leads, why they matter and why now more than ever, to succeed alongside AI, leadership underpinned by authenticity, humanity and clear direction is crucial.

Info: A fast-paced quick-fire talk on a game changer to help you and your agency thrive. More information to follow shortly.

Info: "Growth ≠ Headcount – winning agencies won’t necessarily be the biggest, they’ll be the ones doing more with the people they have."
For years, agency growth has been measured by headcount. More clients meant more hires, bigger teams and more complexity. But the world has changed. Clients expect more while paying less, AI is reshaping how work gets done, and the agencies that thrive in the next decade won’t necessarily be the biggest. They’ll be the ones that can achieve more with the people they already have. Drawing on her experience scaling IMA through rapid growth and a merger that doubled the business to 400 people, Nickii will challenge the traditional “hire to grow” mindset and share why the future belongs to leaner, more capable and more strategically structured teams. The question for agency leaders is no longer “How do we grow the team?” but “How do we grow what the team can achieve?”

Info: A fast-paced quick-fire talk on a game changer to help you and your agency thrive. More information to follow shortly.

Info: A fast-paced quick-fire talk on a game changer to help you and your agency thrive. More information to follow shortly.

Info: For those keen to keep chatting, we’ll move on to a nearby pub and celebrate some more!

Event Venue & Nearby Stays

Impact Hub London Euston, 1 Triton Square, London, United Kingdom

Concerts, fests, parties, meetups - all the happenings, one place.

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