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Thu Oct 22 2026 at 09:30 am to 03:30 pm UTC-04:00

Strategy, Not Scare Tactics: Executive Leadership for Association Growth

  • The Tower Club Tysons · Vienna
  • From USD 0.00
designDATA Publisher / Host designDATA
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Strategy, Not Scare Tactics: Executive Leadership for Association Growth
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A full day of learning for association executives. Participate in a live debate, a peer panel, and a hands-on incident tabletop exercise.
About this Event

Strategy, not Scare Tactics: The new role of Executive Leadership in Association Growth.

Most cybersecurity sessions these days follow a predictable formula: You get a list of things that could go wrong, and a vendor standing by to sell you protection from them.

This event is different.

You will spend the morning in a genuine debate, not a presentation. One speaker will make the case for moving quickly on AI, another will make the case for slowing down until security catches up, and neither will be reading from a script. The room is invited to take sides and ask the hard questions.

After lunch, the day becomes hands-on. Your table takes on the role of an association's leadership team days before its annual conference, on the morning a security incident lands in the middle of everything. You will work through what must happen in the first hour, and you will leave with that plan written down, along with a version to build and use with your own staff.



What you will leave with

• An incident response plan guide

• A clearer view of what your managed IT provider covers during an incident, and where the gaps could sit

• Language for the conversation with your board about AI risk and AI opportunity

• A room of peers who are making the same calls you are, and the insights they've gained along the way

• CAE credit: This program has been submitted for CAE credit hours.



Who this is for

Association CEOs, COOs, CFOs, CIOs, CTOs, membership and operations leaders, and technology leaders who advise them. No technical background is assumed. Nothing in the day requires you to know what an incident response plan is before you walk in.


Agenda

🕑: 09:30 AM - 10:15 AM
Arrival, check-in, coffee
🕑: 10:15 AM - 10:30 AM
Welcome Remarks
🕑: 10:30 AM - 10:50 AM
Opening Keynote - Monica Pemberton, VP & CIO at American Council on Education
Host: Monica Pemberton
🕑: 10:50 AM - 11:00 AM
10 Minute Break
🕑: 11:00 AM - 11:15 AM
Beyond Technology: Three Decisions That Build Trust and Drive Association Grow
Host: Tom Mercer
🕑: 11:15 AM - 11:45 AM
Live Debate: Innovation vs. Security
🕑: 11:45 AM - 12:15 PM
Panel Discussion and open Q&A
🕑: 12:15 PM - 01:00 PM
Lunch & AI Photobooth
🕑: 01:00 PM - 01:30 PM
The Five Things Every Incident Response Plan Needs
Host: Kevin Fassanella
🕑: 01:30 PM - 02:30 PM
Tabletop Security & AI Exercise
🕑: 02:30 PM - 02:40 PM
10-minute break
🕑: 02:40 PM - 03:15 PM
Tabletop Debrief: Comparing Outcomes + Q&A
🕑: 03:15 PM - 03:30 PM
[Closing Remarks]
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Event venue & nearby stays

The Tower Club Tysons, 8000 Towers Crescent Drive, Vienna, United States

Tickets USD 0.00
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