About this Event
First of its kind, sports content conference. Practical skills for podcasting, broadcasting, blogging, social-first coverage, AI implications, NIL accelerator, creator economy insights, personal branding, and networking connections.
- WHAT: National Sports Content Creators Conference
- WHEN: Friday, November 6, 2026
- WHERE: American University, Spring Valley Building, Washington, D.C.
- HOST: TeamWork Online & Matt Winkler
- QUESTIONS: [email protected]
- WEB: www.SportsCreatorsConference.com
Special Discount Pricing for Groups of 5 or more!
Contact us at [email protected]
- Hands‑on, skill-driven workshops hosted by top industry platforms
- Speakers, Panels & Keynotes on launching, monetization & growth tactics
- Portfolio ready audio, video and social assets
- Direct pitch opportunities and feedback
- Networking Reception & DC Pro Sports Game Opportunities
First 20 Speakers Confirmed
- Hana Elabed – TikTok
- Will Yoder – Meta / Instagram
- Tyler Gold – X
- Evan Coleman – LinkedIn
- Cam Smith – Substack
- Kasidee Karsten – NFL Players Association
- Andrew McNeil – Monumental Sports & Entertainment
- Grant Delgado –Google / YouTube
- Dev Sethi – Athletes.org
- Jason Yaman – College Sports Communicators
- Kami (Mattioli) Lorensen, Sports Business Journal (SBJ)
- Nate Loucks, Front Office Sports
- Christine Brennan, USA Today / CNN / Author: Caitlin Clark
- Plus representatives from NFL / NBA / MLB / NHL / MLS / NWSL / LOVB / ESPN
Core Topics
- Social‑First Writing, Storytelling & Positioning:
short‑form video, repurposing strategies across platforms - Production, Audience Growth & Monetization:
formats, editing, distribution, analytics-driven decisions, sponsorship models - Broadcast & Live Production:
on‑camera delivery, remote set-ups, live-stream best practices - Pitch Lab Competitions & Personal Brand Promotion:
Live pitching to executives, community building, reputation management
Agenda
- 9:30am PANEL: State of the Industry - Trends and Outlook For 2027 & Beyond
- 10:10am Interactive Platform Labs with Meta: Will Yoder, Meta
- 11:00am PANEL: Industry-wide Opportunities, Challenges & Lessons Learned: Substack, College Sports Communicators, Front Office Sports
- 11:40am Interative Platform Lab: Tik Tok: Hana Elabed, Tik Tok
- 12: 10pm Interactive Network Lunch - Tables with various executive attending
- 12:50 pm Interactive Platform Lab: X: Tyler Gold, X
- 1:20 pm PANEL: NIL, Athlete Creators, and Sports Communities: Athletes.org, College Sports Communicators
- 1:50 pm Interactive Platform Lab: Linkedin: Evan Coleman, Linkedin
- 2:30 pm Beyond the Game - Embracing Journalism Ethics in Sports Content Creation: Fireside Chat w/Christine Brennan, Journalist & Author (seen in and on USA Today / ABC / CNN)
- 2:50pm PANEL: Creator + Entrepreneur - From Ideas to Audience to Income
- 3:30pm Panel: Creative Career Paths
- 4:00pm The Sports Creator Academy Showcase; Pitch Lab competitions and executive feedback
- 4:45pm Personal brand and career acceleration sesson : Entrepreneurs from Idea to Audience to Income
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Inside the SCC
Meet the Inaugural Steering Committee:
- Hana Elabed – TikTok
- Tyler Gold – X
- Will Yoder – Meta
- DJ Shea – LinkedIn
- Cam Smith – Substack
- Kasidee Karsten – NFL Players Association
- Var Turner – Fanatics
- Alyssa Romano – Octagon
- Dev Sethi – Athletes.org
- Jason Yaman – College Sports Communicators
Who Should Come
Creators, podcasters, storytellers, aspiring broadcasters, newsletter writers, social media producers, beat reporters, content teams, athletic department communicators, sports media students, independent practitioners, and entrepreneurially minded brand partners
What You'll Walk Away With
- Ready-to-apply production skills and templates
- One‑on‑one or small‑group feedback on live projects
- Concrete pitch opportunities
- Practical growth tactics and monetization pathways
- Applicable trends in AI and platform algorithms
- New professional contacts and potential collaborators
Conference Hotel Information:
Hyatt Place DC/Georgetown/West End
2121 M Street, NW Washington, DC 20037
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Have questions? Interested in bringing a group to the conference? Contact us at [email protected]
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Event venue & nearby stays
Spring Valley Building, American University, 4801 Massachusetts Avenue Northwest, Washington, United States
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