About this Event
The Power of Perception.
Why the most successful people in your market are not outselling you. They are out-perceiving you.
There is a man in Alexandria who has never cold called for new business in his career.
He does not run ads.
He does not have a sales team.
He does not attend every networking event and work the room.
He started as an engineer. Eleven years at CLECO after LSU. Then someone recruited him to Florida to help build a retirement plan outsourcing company from scratch. That company scaled to over 1,000 employees and was sold to Citigroup. He came home to Louisiana. Spent eleven years at Merrill Lynch. And in 2014 he bet everything on his own name. Ten years later his practice spans clients from Florida to California -- all of them referred. Not one of them cold called.
So what is his secret?
It is not his credentials. Plenty of advisors in this market have credentials.
It is not his product. Every wealth advisor has access to essentially the same tools and investments.
It is perception.
The way his clients feel when they leave a meeting with him. The way he shows up in the small moments nobody else thinks to show up in. The story that travels about him before he ever walks in the room.
And here is what makes that dangerous for every other salesperson in your market.
You are already being perceived. Right now. By every prospect, every client, every referral source you have ever touched.
The question is not whether you have a perception.
The question is whether you built it deliberately -- or left it to chance.
That is what we are digging into at the next Sales Mastery Luncheon.
We are bringing in John Carroll, founder of Wellspring Advisor Group, to sit down and have a real conversation about what it actually takes to build a perception that makes your market come to you.
In 90 minutes over lunch you are going to hear how a man who started as an engineer became one of the most referred financial advisors in Louisiana, what he does consistently that most salespeople never think to do, and how you can start building a perception in your market that does your selling for you.
What you will walk away with
→A clear understanding of what perception actually is and why it is the most valuable thing you can build in your market.
→The specific habits and details John has practiced for decades that made his clients refer him without ever being asked.
→A framework for auditing your own perception -- what your market currently thinks of you versus what you want them to think.
→One specific action you can take this week to start closing the gap between the two.
Event venue & nearby stays
Ugly Mug Marketing, 325 Desoto, Alexandria, United States
Concerts, fests, parties, meetups — all the happenings, one place.