About this Event
Most of us have never looked at our own website the way Google or ChatGPT does. In this session we'll pull up real websites, including mine, and walk through exactly what machines read: your page titles, your headings, and the words that tell them what you do. You'll leave with a simple worksheet for auditing your own site and a few fixes you can make the same afternoon. Bring your website!
Key Talking Points:
- When someone asks ChatGPT for "the best [your business] in Lincoln," it runs real Google searches behind the scenes. If you show up well in Google, you're most of the way there with AI.
- AI is literal. If you want to be known as fast, honest, or local, those exact words need to be on your homepage and/or in reviews. Subtlety doesn't translate well.
- The five-minute self-audit: what your title tag, headings, and first hundred words are telling every machine that reads your site.
Speaker Bios:
Christine Weeks | Founder & CEO, Eleanor Creative
Christine Weeks is the Founder and CEO of Eleanor Creative, a Nebraska-based brand experience agency she founded in 2008. A brand strategist and entrepreneur, Christine helps organizations uncover what makes them meaningful and translate it into brands and marketing that connect with people. She has led numerous rebrands and brings the strategic and business perspective to the brand’s evolution.
Sean Flattery | Creative Director, Eleanor Creative
Sean Flattery is the Creative Director at Eleanor Creative, where he has spent nearly a decade turning strategy into memorable creative work. He leads brand identity, campaign concepts, messaging, and creative execution for clients across a wide range of industries. Sean has played an integral role in evolving the Dorothy Lynch brand—helping preserve its unmistakable personality while creating a fresh visual and verbal identity for a new generation.
Mackenzie Slivka | Chief Operating Officer, Eleanor Creative
Mackenzie Slivka is the Chief Operating Officer at Eleanor Creative, helping lead the agency’s client relationships, strategy, and day-to-day operations. She works at the intersection of big-picture thinking and implementation, helping move ambitious ideas from strategy into the real world. Through Eleanor’s work with Dorothy Lynch, Mackenzie has helped guide the ongoing evolution of a legacy brand across marketing, digital, social, and new opportunities for growth.
Parking and Venue Information:
Metered parking is available on the street or Rampark Garage is the closest available garage, 1225 P St. (Entrance is off of N. 12th St.)
The Small Business Conference Room entrance is beside the security desk at the southwest end of the building on the first floor.
Event venue & nearby stays
Union Bank Place Small Business Hub, 1248 O Street, Lincoln, United States
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