About this Event
Pathways to Ecommerce
Join us in-person as you navigate the world of eCommerce (also available online. See other event listing)
Researching Your Customers and Competitors is the second module in the Pathways to eCommerce – Selling Online Programme.
This practical session will help you make better decisions about what to sell, who to sell to, and how to position your business in a competitive online marketplace.
You’ll explore simple, affordable research techniques to understand your ideal customers, their needs, buying habits and online behaviour. You’ll also learn how to identify and review competitors, spot gaps in the market, compare products, prices and sales channels, and use what you find to strengthen your own ecommerce offer.
By the end of the session, you’ll have a clearer picture of your target customer, your competitive landscape and the research you need to make confident decisions about your products, pricing, branding and marketing.
Remember to sign up for other Modules!
This module is part of the Pathways to Ecommerce Series which includes;
- Get Serious about Selling Online
- Research your Customers and Competitors
- Sell on Ecommerce Websites and Marketplaces
- Product Listings, Images and Videos
- Pricing, Profit and Product Launch
- Boost your Ecommerce Performance
Event venue & nearby stays
Co-Here Works, 24 Newall Terrace, Dumfries, United Kingdom
Concerts, fests, parties, meetups — all the happenings, one place.