About this Event
Pathways to eCommerce
Join us in person as you navigate the world of eCommerce. Also available online — see the separate event listing.
Boost your eCommerce Performance is the sixth module in the Pathways to eCommerce – Selling Online Programme.
This practical session will help you measure and improve the performance of your online business. You’ll explore the data available from your website, marketplaces, sales channels and marketing activity, and learn how to turn it into useful actions.
You’ll look at sales, traffic, conversion rates, search terms, customer behaviour, product performance, returns, advertising results and key costs. You’ll also consider how to compare channels, spot trends and focus your time on the changes most likely to improve sales and profitability.
By the end of the session, you’ll have a clearer way to review your eCommerce performance, set priorities and make informed improvements.
Remember to sign up for the other modules.
This module is part of the Pathways to eCommerce series, which includes:
- Get Serious about Selling Online
- Research your Customers and Competitors
- Sell on eCommerce Websites & Marketplaces
- Product Listings, Images and Videos
- Pricing, Profit and Product Launch
- Boost your eCommerce Performance
Event venue & nearby stays
Co-Here Works, 24 Newall Terrace, Dumfries, United Kingdom
Concerts, fests, parties, meetups — all the happenings, one place.