Panel: London's Filipino Food Scene – Where are we going? [ECHO 2026]

The Philippines is home to more than 7,000 islands and a rich diversity of regional cuisines, yet Filipino food in London is often represented by a handful of dishes such as adobo, sinigang and ube-flavoured drinks, creating the perception of a monolithic Filipino food culture.

Join this conversation on marketing food over the last decade, diving into the drivers for change and the opportunity for innovation.

How can Filipino restaurateurs better showcase the regional identities and stories behind their food? What trends have they noticed in their audience? What’s worked and what hasn’t? What can be learned from cuisines such as Chinese, which have successfully promoted distinct regional traditions into unique selling propositions (USPs) such as Sichuan, Cantonese, Xi'anese and Taiwanese cooking?

Join our panel as we discuss consumer trends, lessons learned, challenges faced, and the future of Filipino food in London and beyond.

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