Outvertising Live 2024

Thu Nov 21 2024 at 01:00 pm to 06:00 pm UTC+00:00

Meta Brock Street | London

Outvertising
Publisher/HostOutvertising
Outvertising Live 2024
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Outvertising’s flagship conference, empowering brands & agencies to create more LGBTQIA+ inclusive advertising and marketing campaigns.
About this Event

Now in its third year, Outvertising Live will arm forward-thinking marketers with the evidence, tools, inspiration and confidence to build a path to more frequent and more authentic LGBTQIA+ inclusive campaigns.

Our flagship afternoon conference on Thursday 21st November includes impactful keynotes, presentations and panels discussing best-in class LGBTQIA+-centred work and actions to take to improve inclusion, with notable industry figures and emerging queer talent at the helm of the conversations.


Hosted at Meta's Brock Street HQ, you'll also get the chance to network with 200 marketers who together are shaping a more inclusive industry now and for the future. Join us - queer people and allies alike - in celebrating LGBTQIA+ inclusive advertising and marketing and championing authenticity through adversity.


Check out what you can expect to see throughout the day:


13:40- Welcome


Outvertising CEO, Chris Dunne, will set the agenda for the day


13.55- Today’s Great Work- Trans+ Voices as a Guiding North Star in Creative Campaign


We'll be exploring the success behind E45's recent LGBTQIA+ campaign

Speakers: Sally Perry (Karo), Rachel Bowen (Halpern), Sarina Da Costa Gomez (T&Pm) and Sonnie Spenser (Outvertising)


14:25- From Invisible to Invincible: The QTIPOC Lived Experience in Adland


We’ll explore the QTIPOC lived experience and how they should be portrayed in authentically- inclusive advertising

Speakers: Kerrie Braithwaite (McCann Demand), Chloe Davies (It Takes a Village), Ade Yeo (Monks), K Bailey ( PRIM) and Russie Miessi (Born Social) about the QTIPOC lived experience in advertising


15:05- BREAK


15.30- Queer Work Works


Leading experts in creative effectiveness research, present objective evidence of the superior performance of queer inclusive ads

Speakers: Rodney Collins (Outvertising) Andrew Tindall (System1), Thanh Catachanas (JCDecaux) and Russie Miessi (Born Social)


16:00- Are we being fAIr?


An exploration of how we build safety and equity for LGBTQIA+ people into the rollout of AI in advertising

Speakers: Cassius Naylor (Outvertising), Deborah Womack (Merkle), Laura Jordan Bombach (Uncharted) and Sandra Masiliso (DEPT)


16:40- The Lion and Jackal


In an inspiring close to the day, strategist Asad Shaykh (Grey) draws on his own broad cultural and professional experiences to help us overcome our own fears and insecurities to go out and make a real difference


17:00- Close


Chris Dunne will close out the event and guide attendees to Outvertising Live Late


17:30- Outvertising Live Late


Join us at Zodiac Bar (NW1 3EE) for our afterparty, Outvertising Live Late. Your first drink is free. Wristbands required for entry.

Standard Tickets are £60 + fees.


Your ticket price includes the half day conference plus refreshments, and also goes towards paying our speakers, the staging of the event, and to help keep Outvertising running throughout the year. We have reserved a limited number of tickets for those less able to pay for their own - please contact [email protected] if you would like to access one of these tickets.


And if you're interested in sponsorship packages, contact [email protected] and [email protected]

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Event Venue & Nearby Stays

Meta Brock Street, 10 Brock Street, London, United Kingdom

Tickets

GBP 65.71

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