Online Marketing Excellence 1 Day Workshop in Charlotte, NC

Online Marketing Excellence – Master SEO, social media, ads, and branding strategies to grow businesses and careers with Skelora.
About this Event

Duration

1 Day (10 Executive Education Credits)

• 8 from the live session

• 1 from Pre-Training Workbook (digital marketing readiness & goal setting)

• 1 from Post-Training Resource Pack (campaign application & action planning)

Mode

Instructor-Led Virtual Live Session / In-Person / Corporate In-House

Course Overview

Digital Marketing Accelerator is designed to equip professionals with practical, high-impact digital marketing skills required to drive visibility, engagement, and business growth in today’s competitive digital landscape. The program focuses on core digital marketing channels, data-driven decision-making, and campaign execution across platforms. Participants learn how to design, launch, and optimize digital marketing initiatives aligned with business objectives.

Beyond tools and trends, the workshop emphasizes strategic thinking and real-world application. Participants will work through live examples, analyze digital campaigns, and build a structured digital marketing roadmap. By the end of the program, learners will leave with a clear 30-day action plan to implement effective digital marketing strategies and improve measurable outcomes.

Why Join This Course?

• Build a strong foundation in digital marketing strategy and execution

• Understand key digital channels and their business impact

• Learn how to plan, run, and optimize digital campaigns

• Improve data-driven marketing decision-making

• Recognition – Certificate of Completion + 10 Credits

Learning Objectives

• Understand core digital marketing concepts and terminology

• Apply digital marketing strategies aligned with business goals

• Plan and execute campaigns across major digital channels

• Analyze campaign performance using key metrics and insights

• Improve customer reach, engagement, and conversion

• Create a 30-day digital marketing action roadmap

Target Audience

• Marketing professionals and aspiring digital marketers

• Business owners and entrepreneurs

• Sales and growth teams

• Communication and branding professionals

• Anyone looking to build or accelerate digital marketing skills

Certiflcation & Credits

Participants will receive the Certificate of Completion from Skelora.

Trainer Proflle

Delivered by Digital Marketing Experts with hands-on experience across SEO, social media, performance marketing, and analytics. Trainers combine strategic insight with real-world campaign experience to help participants achieve measurable digital growth.

Target Audience

• Marketing professionals and aspiring digital marketers

• Business owners and entrepreneurs

• Sales and growth teams

• Communication and branding professionals

• Anyone looking to build or accelerate digital marketing skills

Certiflcation & Credits

Participants will receive the Certificate of Completion from Skelora.

Trainer Proflle

Note: Pre- and post-course work each carry 1 Executive Education Credit.

Agenda
Pre-Course Support (1 Credit)

Info: Reflection on current marketing practices, a digital marketing readiness self-assessment, and identification of key marketing goals to focus on during the workshop.

Training Day Structure – 8 Modules (8 Hours, 8 Credits)
Introduction to Digital Marketing

Info: Understanding the digital marketing ecosystem. Explore how digital marketing supports brand growth, lead generation, and customer engagement.

Digital Marketing Strategy & Planning

Info: Aligning marketing with business
goals. Learn how to define objectives, target audiences, and channel strategies.

Content & Social Media Marketing

Info: Building visibility and engagement. Understand content planning, social media platforms, and audience engagement techniques.

Search Engine Marketing (SEO & Paid Ads)

Info: Driving traffic and visibility. Learn
the basics of SEO, keyword strategy, and paid advertising concepts.

Email & Performance Marketing

Info: Nurturing leads and conversions. Explore email marketing fundamentals and performance-driven campaign approaches

Analytics & Data-Driven Marketing

Info: Measuring what matters. Learn how to track, analyze, and interpret digital marketing metrics for optimization.

Marketing Automation & Tools

Info: Working smarter with technology. Gain exposure to commonly used digital marketing tools and automation concepts

Toolkit – Digital Marketing Action Plan

Info: Consolidating learning into a
structured 30-day digital marketing roadmap with practical templates and checklists.

Post-Course Support (1 Credit)

Info: Includes a Digital Marketing Playbook with campaign templates, checklists, and guides; a 30-Day Digital Marketing Execution Challenge; and an Inspiration Deck with digital marketing success stories and best practices.