Off the Record: Building Brands

A campaign everyone's talking about, a launch that sells out in hours, a brand people choose over the household names they grew up with. None of that happens by accident.

Different categories, different audiences, but the same underlying story: the challenger brands that win aren't the loudest or the best funded. They're the ones with real authenticity, a clear point of view and a community that feels like it belongs to them.

Getting there hasn't looked the same for any of them. Each has made its own version of the hard calls that come with building a brand people trust: the campaigns that cut through, the creative risks that paid off (and the ones that didn't), and perhaps hardest of all, staying true to who they are while everything around them is growing fast.

This morning brings together the founders, marketers and creatives behind some of the UK's most exciting challenger brands for a candid, off-the-record conversation about what it takes: the decisions that mattered, the ones they'd do differently, and what's working for them today.

Places are limited, so book early to secure your spot - this event is is for founder, and marketing and creative leaders - Major Players reserves the right to cancel registrations that do not meet the criteria. If your plans change, please cancel your ticket so we can offer the space to someone else.

Event venue & nearby stays

Curve Club, 15 Westland Place, London, United Kingdom

Concerts, fests, parties, meetups — all the happenings, one place.

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