About this Event
2027 COWBOYS OF COLOR RODEO
TICKET SALES FUNDRAISER BENEFITING THE NATIONAL MULTICULTURAL WESTERN HERITAGE MUSEUM & HALL OF FAME
Monday, January 18, 2027 | 2:00 p.m.
Ariat Arena (formerly Dickies Arena)
1911 Montgomery Street, Fort Worth, TX 76107
Enjoy the Rodeo. Support Museum Education.
Purchase your Cowboys of Color Rodeo tickets through the National Multicultural Western Heritage Museum & Hall of Fame and support the Museum’s educational programs.
TICKET PRICES & SEATING
All seats sold through the Museum are reserved seats in Ariat Arena’s upper-level sections (200s).
- Individual tickets: $65 each
- Groups of 10 or more: $60 each. Call (817) 922-9999 or (817) 534-8801.
- The same prices apply to adults and children ages 2 and older.
Purchase all tickets in one transaction if you wish to sit together. Seating is subject to availability.
HOW TO PURCHASE
Tickets may be purchased:
- Online through this ticket site.
- Call the Museum Business Office at (817) 922-9999 for additional seat options in other sections.
- In person at the Museum Business Office, 2201 Dottie Lynn Parkway, Suite 145, Fort Worth, TX 76120.
- By mailing a check or money order payable to National Multicultural Western Heritage Museum to the address above.
- By credit card over the telephone: (817) 922-9999 or (817) 534-8801.
IMPORTANT NOTICE - PLEASE READ: THE ORIGINAL PHYSICAL TICKETS ARE REQUIRED TO ENTER ARIAT ARENA.
For tickets purchased through the Museum, you must present the original physical rodeo ticket for admission to Ariat Arena. Your online purchase confirmation, receipt, or a mobile image of your ticket cannot be used for entry.
All sales are final. There is no arena will call for tickets purchased through the Museum.
TICKET PICKUP
Unless you arrange for mailing, you must pick up your tickets at the Museum Business Office:
National Multicultural Western Heritage Museum,
2201 Dottie Lynn Parkway, Suite 145
Fort Worth, TX 76120
Please arrange your pickup in advance by calling (817) 922-9999 or (817) 534-8801.
All tickets must be picked up no later than noon on Monday, January 18, 2027. The rodeo begins at 2:00 p.m.
TICKET MAILING SERVICE
USPS Certified Mail service is available for ticket orders. The deadline to request mailing is January 10, 2027. After that date, tickets must be picked up in person at the Museum Business Office by noon on January 18, 2027.
ENJOY A DAY OF WESTERN HERITAGE
Your rodeo ticket also includes admission to the Fort Worth Stock Show grounds at the Will Rogers Memorial Center on the day of the performance. Explore exhibits, visit the petting zoo, and enjoy the Stock Show atmosphere before heading to the arena. Separate charges may apply to rides and other activities.
The Cowboys of Color Invitational Rodeo features traditional rodeo competition and cultural entertainment, including the Circle L-5 Riding Club, trick roping, and ladies’ sidesaddle riders known as escaramuzas. The Cowboys of Color Rodeo is presented by the Fort Worth Stock Show & Rodeo. The Museum is not a sponsor or producer of the rodeo, but is a community supporter of this family-friendly program. A portion of each ticket purchased through the Museum supports the Museum’s educational programs.
Thank you for purchasing your tickets through the Museum and helping us bring Western history and educational opportunities to the communities we serve!
Gloria R. Austin
Co-Founder & Executive Director
National Multicultural Western Heritage Museum & Hall of Fame
Museum: (817) 534-8801
Museum Business Office: (817) 922-9999
2201 Dottie Lynn Parkway, Suite 145
Fort Worth, TX 76120
Event venue & nearby stays
Ariat Arena, 1911 Montgomery Street, Fort Worth, United States
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